Quantum Representation based Preference Evolution Network for E-commerce recommendation

Quantum theory, originally developed to explain microscopic physical systems, has recently emerged as a novel conceptual and mathematical framework in information science. This paper applies quantum theory to address challenges in E-commerce recommendation, specifically those involving sequential behavior, aiming to mine effective patterns of preference evolution and more accurately predict user interests. Current recommender systems are limited by the sequence length and underutilize side information such as item attributes. To address these issues, we propose a Quantum Representation-based Preference Evolution Network (QRPEN) for E-commerce recommendations. Unlike traditional methods that focus solely on item-ID, our approach integrates a comprehensive set of side information, including both item-ID and attribute data, at each timestamp. We represent item attributes using quantum superposition states and employ density matrices to describe the probability distribution of same-type attributes. These matrices are then transformed into vectors through a quantum measurement-inspired process and fed into a Quasi-RNN model, enabling parallelization and the modeling of longer sequences. This approach effectively captures the dynamic evolution of user preferences. Experiments on public E-commerce datasets demonstrate that QRPEN achieves competitive performance.