Rui Biscaia, Ricardo Filipe Ramos, Masayuki Yoshida, Yukyoum Kim
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Service Quality in Spectator Sports: A Review and Research Agenda
Although service quality in spectator sports has been subject to extensive research, comprehensive studies mapping the intellectual structure and foundations of service quality in spectator sports are scant. The purpose of the current study was to synthesise and analyse the literature on service quality in spectator sports, and set a new research agenda by conducting a hybrid integrated review of the articles between 1996 and 2023. A total of 149 peer-reviewed journal articles were analyzed. First, a bibliometric analysis provided the citation structure and evolution of publications, source impact, most cited articles, most productive authors and associated impact. Then, a framework-based review including the articles' context, theories, type of study, service quality dimensions, spectator outcomes and limitations was conducted to provide a comprehensive overview of the current state of knowledge and identify future research directions. This study contributes to the literature by uncovering the structure and intellectual base of existent research, identifying gaps and suggesting a research agenda to deepen the understanding and management of service quality in spectator sports.
期刊介绍：
The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
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