Statistical analysis of total quality management employees, customers, suppliers, and management dimensions in hotel industries in Jaipur city, Rajasthan, India

With the market competition, hotel industries focus on the quality requirements of customers and the market. To build total quality management (TQM) in the hotel industry value chain, the hotel industries are focusing on the customers, suppliers, employees, and management dimensions of TQM. The purpose of this study is to analyze the priorities of these TQM dimensions or philosophies in hotel industries in Jaipur City, Rajasthan, India. The study adopts a survey approach for identifying the priorities given by the hotel industries to build total quality management in the hotel value chain. The results show that the hotel industries weigh all four dimensions for total quality management. The customers’ dimensions are the first and most important dimension, then management dimensions, then employees’ dimensions, and the suppliers’ dimensions for total quality management in hotel industries. A collaborative strategic approach by the hotel management, involving customers, suppliers, and employees, has to be adopted to design the hotel industry value chain to meet the business sustainability requirements, and customers’ requirements, and to gain the competitive advantage of TQM. The study also highlights that integration of sustainability with the TQM framework is essential for the hotel industry as it enhances operational efficiency and reduces environmental impact. This approach will support long-term profitability and align with increasing customer demand for sustainable practices in the tourism and hospitality sector.