b微信公众平台用户对健康信息的接受意愿

IF 1.4 4区 医学 Q3 Medicine Iranian Journal of Public Health Pub Date : 2024-11-01 DOI:10.18502/ijph.v53i11.16951
Lifang Tang, Hong Sun
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引用次数: 0

摘要

背景:微信公共平台已成为公众获取健康信息的重要来源。本研究旨在探讨影响用户接受健康信息意愿的关键因素及其作用机制。方法:于2023年4月至2023年5月对微信公共平台用户进行在线问卷调查,运用定量统计和结构方程模型(SEM)分析用户接受健康信息意愿的影响因素及其作用机制。结果:b微信公共平台用户健康信息接受意愿的影响因素可分为健康信念、信息和平台三个维度。感知利益、感知威胁、信息质量、信息源可信度、平台氛围对信息采纳意愿均有显著的正向影响。其中,信息质量对用户感知利益也有正向影响;感知障碍对接受信息的意愿产生负面影响。结论:通过对微信公共平台用户健康信息接受意愿的影响因素分析,可为增强微信公共平台的公共健康信息服务能力,提升公众健康自我管理水平提供参考。
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Users' Willingness to Adopt Health Information in WeChat Public Platform of China.

Background: WeChat public platform has become an important source for the public to obtain health information. We aimed to explore the key factors affecting users' willingness to adopt health information and their action mechanisms.

Methods: From April 2023 to May 2023, the users of WeChat public platforms were surveyed via online questionnaires, and the factors influencing users' willingness to adopt health information and their action mechanisms were analyzed using quantitative statistics and structural equation model (SEM).

Results: The influencing factors of users' willingness to adopt health information in WeChat public platforms could be divided into the following three dimensions: health belief, information, and platform. Perceived benefits, perceived threats, information quality, source credibility, and platform atmosphere all have significantly positive effects on information adoption willingness. Among them, information quality also positively affects users' perceived benefits; perceived barriers negatively affect the willingness to adopt information.

Conclusion: Through the analysis of the influencing factors of users' willingness to adopt health information in WeChat public platforms, it could provide reference for enhancing the public health information service capability of WeChat public platforms and elevating the health self-management level of the public.

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来源期刊
Iranian Journal of Public Health
Iranian Journal of Public Health 医学-公共卫生、环境卫生与职业卫生
CiteScore
2.20
自引率
7.10%
发文量
0
审稿时长
2 months
期刊介绍: Iranian Journal of Public Health has been continuously published since 1971, as the only Journal in all health domains, with wide distribution (including WHO in Geneva and Cairo) in two languages (English and Persian). From 2001 issue, the Journal is published only in English language. During the last 41 years more than 2000 scientific research papers, results of health activities, surveys and services, have been published in this Journal. To meet the increasing demand of respected researchers, as of January 2012, the Journal is published monthly. I wish this will assist to promote the level of global knowledge. The main topics that the Journal would welcome are: Bioethics, Disaster and Health, Entomology, Epidemiology, Health and Environment, Health Economics, Health Services, Immunology, Medical Genetics, Mental Health, Microbiology, Nutrition and Food Safety, Occupational Health, Oral Health. We would be very delighted to receive your Original papers, Review Articles, Short communications, Case reports and Scientific Letters to the Editor on the above men­tioned research areas.
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