Emotion Induction Modulates Neural Dynamics Related to the Originality of Ideational Creativity

Emotions remarkably impact our creative minds; nevertheless, a comprehensive mapping of their underlying neural mechanisms remains elusive. Therefore, we examined the influence of emotion induction on ideational originality and its associated neural dynamics. Participants were randomly presented with three short videos with sad, neutral, and happy content. After each video, ideational originality was evaluated using the alternate uses task. Both happy and sad inductions significantly enhanced ideational originality relative to the neutral induction condition. However, no significant difference was observed in ideational originality between the happy and sad emotion inductions. Associated neural dynamics were assessed through EEG time-frequency (TF) power and phase-amplitude coupling (PAC) analyses. Our findings suggest that emotional states elicit distinct TF and PAC profiles associated with ideational originality. Relative to baseline, gamma activity was enhanced after the neutral induction and more enhanced after the induction of a happy emotion but reduced after the induction of sad emotion 2–4 s after starting the task. Our functional connectivity couplings suggest that inducing happy and sad emotions may influence the working memory and attentional system differently, leading to varying effects on associated processing modes. Inducing a happy emotion may result in decreased neural activity and processing of rich information in working memory for exploring more original ideas through cognitive flexibility. In contrast, inducing a sad emotion may enhance neural activity and increase coupling within the attention system to exploit and select fewer original ideas through cognitive persistence.