{"title":"“非销售”药物:预防营销。","authors":"K Kelly","doi":"10.3109/10826089509055826","DOIUrl":null,"url":null,"abstract":"<p><p>By borrowing from the field of social marketing, the examination and execution of drug prevention strategies should be more rigorous and disciplined by the year 2000. This article briefly describes marketing strategies and techniques which can assist in the maximization of drug prevention communications and programs.</p>","PeriodicalId":76639,"journal":{"name":"The International journal of the addictions","volume":"30 8","pages":"1043-51"},"PeriodicalIF":0.0000,"publicationDate":"1995-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.3109/10826089509055826","citationCount":"5","resultStr":"{\"title\":\"\\\"Unselling\\\" drugs: the marketing of prevention.\",\"authors\":\"K Kelly\",\"doi\":\"10.3109/10826089509055826\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>By borrowing from the field of social marketing, the examination and execution of drug prevention strategies should be more rigorous and disciplined by the year 2000. This article briefly describes marketing strategies and techniques which can assist in the maximization of drug prevention communications and programs.</p>\",\"PeriodicalId\":76639,\"journal\":{\"name\":\"The International journal of the addictions\",\"volume\":\"30 8\",\"pages\":\"1043-51\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1995-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.3109/10826089509055826\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The International journal of the addictions\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3109/10826089509055826\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The International journal of the addictions","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3109/10826089509055826","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
By borrowing from the field of social marketing, the examination and execution of drug prevention strategies should be more rigorous and disciplined by the year 2000. This article briefly describes marketing strategies and techniques which can assist in the maximization of drug prevention communications and programs.
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