市场营销:它在组织结构中的地位。

Health services management Pub Date : 1993-06-01

H Bourne, C Miles

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引用次数: 0

摘要

改革的结果是，医疗服务提供者单位必须与医疗服务机构和公共卫生服务机构竞争合同;市场营销的功能在外部侧重于了解顾客、与顾客沟通并为顾客提供服务，而在内部则是确保服务满足顾客的需求。汉弗莱·伯恩和克里斯汀·迈尔斯研究了营销在NHS中的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Marketing: its place in organisational structure.

As a result of the reforms, provider units have to compete for contracts from HAs and GPFHs; the function of marketing has an outside focus in understanding, communicating with and providing for customers, and the internal role of ensuring services meet customers' needs. Humphrey Bourne and Christine Miles examine the marketing role in the NHS.

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Health services management

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