走直达路线。

Journal of health care marketing Pub Date : 1994-01-01

J W Peltier, A K Kleimenhagen, G M Naidu

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引用次数: 0

摘要

直销对医疗保健行业具有很大的潜力，但关于医院使用直销技术的文章很少。作者讨论了直接营销的独特特点，报告了一项探索性研究的结果，该研究是关于美国医院如何将DM纳入其传播计划的，并构建了高用户和低用户的档案。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Taking the direct route.

Direct marketing holds much potential for the health care industry, but little has been written about hospitals' use of DM techniques. The authors discuss the distinct characteristics of direct marketing, report findings from an exploratory study of how U.S. hospitals have incorporated DM into their communication programs, and construct a profile of high and low users.

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Journal of health care marketing

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