情绪在医疗保健满意度中的作用。积极的感觉有预期的效果,但消极的感觉并不总是导致不满意。

Journal of health care marketing Pub Date : 1996-01-01
L Dubé, M C Bélanger, E Trudeau
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The role of emotions in health care satisfaction. Positive feelings have the expected effect, but negative ones do not always result in dissatisfaction.
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Resource guide. Marketing-driven change management. Mega-niching: retail lessons for health care. The 'superior' product that failed in Hong Kong. Satisfaction with HMOs. Accessibility issues top the list for patients in commercial groups.
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