你懂品牌吗?一份自我评估报告卡。

Health systems review Pub Date : 1996-09-01

R Klein

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引用次数: 0

摘要

威斯康星州的奥罗拉医疗保健公司(Aurora Healthcare)在营销界获得高分，因为它向潜在客户传达了强大而一致的形象。在这里，奥罗拉圣卢克医疗中心负责业务发展和市场规划的副总裁提供了一种思考你的组织如何推销自己的方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Are you brand savvy? A self-assessment report card.

Aurora Healthcare in Wisconsin gets high marks in the marketing community for conveying a strong and consistent image to its potential customers. Here, the VP for business development and market planning for Aurora's St. Luke's Medical Center offers a way to think through how your organization sells itself.

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Health systems review

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