精神卫生机构与私营部门接触的三种方法。

Journal of marketing for mental health Pub Date : 1989-01-01

J A McRae

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摘要

本文概述了三种心理健康营销方法——正式营销、中介营销和互动营销。讨论了每种方法的优缺点。这些方法对于公共、非营利机构和个人在与私营部门联系时特别有用。强调灵活性和营销组合的必要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Three methods of interfacing with the private sector by mental health agencies.

This article outlines three methods of mental health marketing--formal, intermediary, and interactive. It discusses advantages and disadvantages of each method. These approaches are particularly good for public, non-profit agencies and individuals in contacting the private sector. The need for flexibility and marketing mix is emphasized.

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Journal of marketing for mental health

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