心理健康审计的挑战。

Journal of marketing for mental health Pub Date : 1989-01-01

C J Hill

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引用次数: 0

摘要

不断变化的环境，包括竞争加剧和提供心理健康服务的理念不断变化，反映出越来越需要一种信息收集工具，为心理健康组织制定战略计划提供基础。规划过程的第一步是收集组织运作所需的数据并使之系统化。营销审计专门设计，以涵盖在精神卫生组织遇到的特殊问题，提出了在这篇论文。

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The challenge of auditing mental health.

A changing environment which includes increased competition and changing philosophies of providing mental health services reflect an increased need for an information gathering instrument to provide the foundation for developing strategic plans in mental health organizations. The initial step in the planning process is collecting and systematizing the data necessary to the organization's functioning. A marketing audit specifically designed to encompass the special problems encountered in the mental health organization is presented in this paper.

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Journal of marketing for mental health

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