{"title":"专业广告和您的验光实践。","authors":"D McPherson","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>As advertising by health care professionals becomes more common, it is possible to gain the benefits of well-designed advertising without sacrificing professionalism. This author explains how, with a special emphasis on Yellow Pages advertising.</p>","PeriodicalId":17208,"journal":{"name":"Journal of the American Optometric Association","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"1999-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Professional advertising and your optometric practice.\",\"authors\":\"D McPherson\",\"doi\":\"\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>As advertising by health care professionals becomes more common, it is possible to gain the benefits of well-designed advertising without sacrificing professionalism. This author explains how, with a special emphasis on Yellow Pages advertising.</p>\",\"PeriodicalId\":17208,\"journal\":{\"name\":\"Journal of the American Optometric Association\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1999-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of the American Optometric Association\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of the American Optometric Association","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Professional advertising and your optometric practice.
As advertising by health care professionals becomes more common, it is possible to gain the benefits of well-designed advertising without sacrificing professionalism. This author explains how, with a special emphasis on Yellow Pages advertising.
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