探索在线图形叙事对消费者健康促进的影响:一项2型糖尿病研究。

Q3 Health Professions Health Marketing Quarterly Pub Date : 2021-10-01 Epub Date: 2021-07-03 DOI:10.1080/07359683.2021.1947069

Cuauhtemoc Luna-Nevarez

{"title":"探索在线图形叙事对消费者健康促进的影响:一项2型糖尿病研究。","authors":"Cuauhtemoc Luna-Nevarez","doi":"10.1080/07359683.2021.1947069","DOIUrl":null,"url":null,"abstract":"This research explores the use of online graphic narratives (a.k.a. comics) in consumer health promotion. More specifically, the study evaluates the persuasive power of online graphic narratives to communicate type 2 diabetes information, relative to other traditional health communication media such as videos and blogs. A framework including four variables related to narrative processing - narrative transportation, affective response, narrative comprehension, and message comprehension - is proposed. This model compares the effects of the three online media - graphic narrative, video and blog- on consumer persuasion. Overall, the study demonstrates that graphic narratives are more persuasive for health promotion than videos and blogs.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"38 4","pages":"315-333"},"PeriodicalIF":0.0000,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/07359683.2021.1947069","citationCount":"3","resultStr":"{\"title\":\"Exploring the impact of online graphic narratives in consumer health promotion: A type 2 diabetes study.\",\"authors\":\"Cuauhtemoc Luna-Nevarez\",\"doi\":\"10.1080/07359683.2021.1947069\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research explores the use of online graphic narratives (a.k.a. comics) in consumer health promotion. More specifically, the study evaluates the persuasive power of online graphic narratives to communicate type 2 diabetes information, relative to other traditional health communication media such as videos and blogs. A framework including four variables related to narrative processing - narrative transportation, affective response, narrative comprehension, and message comprehension - is proposed. This model compares the effects of the three online media - graphic narrative, video and blog- on consumer persuasion. Overall, the study demonstrates that graphic narratives are more persuasive for health promotion than videos and blogs.\",\"PeriodicalId\":36008,\"journal\":{\"name\":\"Health Marketing Quarterly\",\"volume\":\"38 4\",\"pages\":\"315-333\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/07359683.2021.1947069\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Health Marketing Quarterly\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/07359683.2021.1947069\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"2021/7/3 0:00:00\",\"PubModel\":\"Epub\",\"JCR\":\"Q3\",\"JCRName\":\"Health Professions\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Health Marketing Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/07359683.2021.1947069","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2021/7/3 0:00:00","PubModel":"Epub","JCR":"Q3","JCRName":"Health Professions","Score":null,"Total":0}

引用次数: 3

摘要

本研究探讨了在线图形叙事(又名漫画)在消费者健康促进中的使用。更具体地说，该研究评估了相对于视频和博客等其他传统健康传播媒体，在线图形叙事在交流2型糖尿病信息方面的说服力。本文提出了一个包含叙事传递、情感反应、叙事理解和信息理解四个与叙事加工相关变量的框架。该模型比较了三种网络媒体——图形叙事、视频和博客——对消费者说服的影响。总的来说，该研究表明，在健康宣传方面，图形叙事比视频和博客更有说服力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

Exploring the impact of online graphic narratives in consumer health promotion: A type 2 diabetes study.

This research explores the use of online graphic narratives (a.k.a. comics) in consumer health promotion. More specifically, the study evaluates the persuasive power of online graphic narratives to communicate type 2 diabetes information, relative to other traditional health communication media such as videos and blogs. A framework including four variables related to narrative processing - narrative transportation, affective response, narrative comprehension, and message comprehension - is proposed. This model compares the effects of the three online media - graphic narrative, video and blog- on consumer persuasion. Overall, the study demonstrates that graphic narratives are more persuasive for health promotion than videos and blogs.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.