蔬菜的鸿沟:美国人对饮食指南的了解和做出健康改变的意愿。

Q3 Health Professions Health Marketing Quarterly Pub Date : 2022-04-01 Epub Date: 2021-08-26 DOI:10.1080/07359683.2021.1965815

Wendy Macias, Ashley E English

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引用次数: 2

摘要

我们的目的是:(a)更好地了解2005-2015年美国人对美国人膳食指南(DGA)的认识和态度;(b)确定公众如何获得这些知识;(c)衡量他们做出有益改变的意愿;(d)确定影响DGA和营养知识的重要背景因素。来自全国代表性在线小组样本的定量调查数据表明，在过去十年中，对DGA的认知度已经很低。这项研究填补了文献中的空白，可以帮助指导DGA管理机构(USDA和HHS)采用的沟通策略，包括一致的品牌形象，并随着时间的推移进行更新。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The vegetable divide: Americans' knowledge of dietary guidelines and willingness to make healthy changes.

We aimed to (a) better understand Americans' awareness and attitudes towards the Dietary Guidelines for Americans (DGA) from 2005-2015; (b) identify how the public obtains that knowledge, (c) measure their willingness to make healthy changes; and (d) identify important contextual factors that impact knowledge of DGA and nutrition. Quantitative survey data from nationally-representative online panel samples indicate the already low awareness of DGA declined over the last decade. This study fills a gap in the literature and can help guide communication strategies employed by the DGA governing bodies (USDA and HHS), including a consistent brand image incorporating updates over time.

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.