整容医生是如何通过Instagram来描述整容过程的?对整形医生在Instagram上发布的帖子进行内容分析。

Q3 Health Professions Health Marketing Quarterly Pub Date : 2022-01-01 Epub Date: 2021-10-23 DOI:10.1080/07359683.2021.1993115

Maryam Tootoonchi Tabrizi, Sevgi Ayşe Öztürk

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引用次数: 3

摘要

本研究旨在探索整形外科医生在Instagram页面上分享的帖子的视觉和文字内容，以展示他们的整容手术或非手术过程。为了做到这一点，这项研究采用了定性的方法，对整容医生分享的200条Instagram帖子进行了文本和视觉内容分析。结果表明，分析后的帖子内容可分为12个子主题，这些子主题围绕4个主题聚类;“你的身体有些缺陷”，“身体缺陷令人担忧”，“整容手术是解决办法;我们为您提供”和“这不是真正的手术!”

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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How cosmetic surgeons portray cosmetic procedures through Instagram? A content analysis on cosmetic surgeons' posts on Instagram.

The present study intends to explore the visual and textual content of posts cosmetic surgeons shared on Instagram pages in order to present their cosmetic surgical or non-surgical procedures. To do so, this study employed a qualitative approach using textual and visual content analysis on 200 Instagram posts shared by cosmetic surgeons. The results demonstrated that the content of analyzed posts can be categorized as 12 sub-themes which are clustered around four main themes; "You have got some body imperfections," "Body imperfections are worrisome," "Cosmetic procedure is the solution; we provide it for you" and "It's not a real surgery!."

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.