Joni Salminen, Lene Nielsen, Malik Bahloul, Rasmus Grønlund Jørgensen, João M Santos, Soon-Gyo Jung, Bernard J Jansen
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After a 12-person qualitative pilot study, the PRS was administered to 372 professionals across different industries to examine its reliability and validity, including 125 for exploratory factor analysis and 247 for confirmatory factor analysis. The confirmatory factor analysis indicated a good fit with five dimensions: Culture readiness, Knowledge readiness, Data and systems readiness, Capability readiness, and Goal readiness. Higher persona readiness is positively associated with the respondents' evaluations of successful persona projects. Organizations can apply the resulting 18-item scale to identify areas of improvement before initiating costly persona projects towards the overarching goal of user-centric product development. 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Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas.
User-centric design within organizations is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and wants of the end-user segments of their products, systems, and services. However, it is not clear how ready organizations are to adopt persona thinking. To address these concerns, we develop and validate the Persona Readiness Scale (PRS), a survey instrument to measure organizational readiness for personas. After a 12-person qualitative pilot study, the PRS was administered to 372 professionals across different industries to examine its reliability and validity, including 125 for exploratory factor analysis and 247 for confirmatory factor analysis. The confirmatory factor analysis indicated a good fit with five dimensions: Culture readiness, Knowledge readiness, Data and systems readiness, Capability readiness, and Goal readiness. Higher persona readiness is positively associated with the respondents' evaluations of successful persona projects. Organizations can apply the resulting 18-item scale to identify areas of improvement before initiating costly persona projects towards the overarching goal of user-centric product development. Located at the cross-section of information systems and human-computer interaction, our research provides a valuable instrument for organizations wanting to leverage personas towards more user-centric and empathetic decision making about users.
Supplementary information: The online version contains supplementary material available at 10.1007/s10799-022-00373-9.
期刊介绍：
Changes in the hardware, software and telecommunication technologies play a major role in the way our society is evolving. During the last decade, the rate of change in information technology has increased. Indeed it is clear that we are now entering an era where explosive change in telecommunication technology combined with ever increasing computing power will lead to profound changes in information systems that support our organizations. These changes will affect the way our organizations function, will lead to new business opportunities and will create a need for new non-profit organizations. Governments and international organizations do and will have to scramble to create policies and laws for control of public goods and services such as airwaves and public networks. Educational institutions will continue to change the content of educational materials they deliver to include new knowledge and skills. In addition these institutions will change the delivery mechanisms for disseminating these materials. By definition, information technology is very wide. There are a number of journals that address different technologies such as databases, knowledge bases, multimedia, group-ware, telecommunications, etc. This current trend is understandable because these technologies are indeed complex and often have a multitude of technical issues requiring in-depth study. On the other hand, business solutions almost always require integration of a number of these technologies. Therefore it is important to have a journal where the readers will be exposed not only to different technologies but also to their impact on information system design, functionality, operations and management. It should be emphasized that information systems include not only machines but also humans; therefore, the journal will be an outlet for studies dealing with man/machine interface, human factors and organizational issues. Furthermore, managerial issues arising from and dealing with managem ent of information technology and systems including strategic issues are included in the domain of coverage. The topics of coverage will include but will not be limited to the following list: Managing with Information Technology;Management of Information Technology and Systems;Introduction and Diffusion of IT;Strategic Impact of IT;Economics of IS and IT;New Information Technologies and Their Impact on Organizations;Human Factors in Information Systems;Man/Machine Interface, GUI;IS and Organizational Research Issues;Graphical Problem Solving;Multimedia Applications;Knowledge Acquisition and Representation;Knowledge Bases;Data Modeling;Database Management Systems;Data Mining;Model Management Systems;Systems Analysis, Design and Development; Case Technologies;Object Oriented Design Methodologies;System Design Methodologies;System Development Environments;Performance Modeling and Analysis; Software Engineering;Artificial Intelligence Applications to Organizational/Business Problems;Expert Systems;Decision Support Systems;Machine Learning;Neural Network Applications;Meta-Heuristics and Business Problem Solving;Distributed Computer Systems, Legacy Systems, Client - Server Computing;End User Computing;Information Systems for Virtual Organizations;IS and IT for Business Process Re-engineering;IS for Total Quality Control;IS for Supporting Team Work;Negotiation Support Systems;Group Decision Support Systems;EDI;Internet/WWW Applications;Telecommunication Networks;IT and International Information Systems;Security in Networks and Systems;Public Policy Issues dealing with Telecommunica tion;Networks and Airways;IS and IT Training;GIS;IS and IT Applications, e.g., in logistics, marketing, accounting, finance and operations.
Officially cited as: Inf Technol Manag
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