扩大娱乐教育作为有效的公共卫生传播干预措施,以应对津巴布韦COVID-19大流行的案例。

IF 2.4 Q2 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Health Promotion Perspectives Pub Date : 2022-05-29 eCollection Date: 2022-01-01 DOI:10.34172/hpp.2022.05
Tafadzwa Dzinamarira, Brian Nachipo, Albert Nyathi, Roda Madziva, Helena Herrera, Hugh Siegel, Godfrey Musuka
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引用次数: 3

摘要

控制2019冠状病毒病(COVID-19)大流行的努力受到了通过社交媒体平台传播的“信息大流行”所助长的神话、误解和错误信息的负面影响。为此,津巴布韦的COVID-19应对工作根据其以往公共卫生传播战略的经验,采用寓教于乐的策略开展COVID-19宣传活动。本文讨论了不同的策略以及如何使用它们。在这篇透视文章中,作者讨论了寓教于乐作为一种有效的工具,以达到更广泛的社会部门。寓教于乐用简单的语言解决复杂的社会问题,结合各种娱乐形式,可以在传统策略和行动可能被证明是不成功的情况下带来改变。
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The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe.

Efforts to control the coronavirus disease 2019 (COVID-19) pandemic have been negatively affected by myths, misconceptions and misinformation, fuelled by an "infodemic" spread via social media platforms. In response, The Zimbabwean COVID-19 response built on its experience with past public health communication strategies to employ edutainment strategies for COVID-19 awareness campaigns. This article discusses the different strategies and how they were employed. In this perspective piece, the authors discuss edutainment as an effective vehicle for reaching wider sectors of society. In tackling complex social issues with simple language, integrated into various entertainment formats, edutainment can bring about change in contexts where traditional strategies and actions may prove unsuccessful.

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来源期刊
Health Promotion Perspectives
Health Promotion Perspectives PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-
CiteScore
7.10
自引率
2.30%
发文量
27
审稿时长
13 weeks
期刊最新文献
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