{"title":"通过第三方聚合器促进在线酒店预订:在印度背景下的测量和验证","authors":"Amit Shukla, Rohan Hermith Rodrigues","doi":"10.1080/15256480.2020.1842840","DOIUrl":null,"url":null,"abstract":"ABSTRACT The Indian hotel industry is likely to reach USD 2.3 billion by 2020 with 28% (up from 19% in 2018) of all bookings made online. The extant research in this field has been mainly focused on the technical and esthetic aspects of hotel websites. Drawing on information richness literature, we identify and develop customer-centric informative factors (named Facilitators of Online Booking or FOB) that might facilitate online hotel booking. We deployed a two-stage mixed-method study across major tourist destinations in India. In the first stage (n1 = 202), we developed an 18-item scale to measure FOB. In the second stage (n2 = 330), we tested the construct validity of FOB and found support for its relationships with e-trust (as a mediator) and purchase intention.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":null,"pages":null},"PeriodicalIF":2.9000,"publicationDate":"2020-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15256480.2020.1842840","citationCount":"2","resultStr":"{\"title\":\"Facilitators of Online Hotel Booking through Third Party Aggregators: Measurement and Validation in the Indian Context\",\"authors\":\"Amit Shukla, Rohan Hermith Rodrigues\",\"doi\":\"10.1080/15256480.2020.1842840\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT The Indian hotel industry is likely to reach USD 2.3 billion by 2020 with 28% (up from 19% in 2018) of all bookings made online. The extant research in this field has been mainly focused on the technical and esthetic aspects of hotel websites. Drawing on information richness literature, we identify and develop customer-centric informative factors (named Facilitators of Online Booking or FOB) that might facilitate online hotel booking. We deployed a two-stage mixed-method study across major tourist destinations in India. In the first stage (n1 = 202), we developed an 18-item scale to measure FOB. In the second stage (n2 = 330), we tested the construct validity of FOB and found support for its relationships with e-trust (as a mediator) and purchase intention.\",\"PeriodicalId\":46737,\"journal\":{\"name\":\"International Journal of Hospitality & Tourism Administration\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.9000,\"publicationDate\":\"2020-11-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/15256480.2020.1842840\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Hospitality & Tourism Administration\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/15256480.2020.1842840\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality & Tourism Administration","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15256480.2020.1842840","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Facilitators of Online Hotel Booking through Third Party Aggregators: Measurement and Validation in the Indian Context
ABSTRACT The Indian hotel industry is likely to reach USD 2.3 billion by 2020 with 28% (up from 19% in 2018) of all bookings made online. The extant research in this field has been mainly focused on the technical and esthetic aspects of hotel websites. Drawing on information richness literature, we identify and develop customer-centric informative factors (named Facilitators of Online Booking or FOB) that might facilitate online hotel booking. We deployed a two-stage mixed-method study across major tourist destinations in India. In the first stage (n1 = 202), we developed an 18-item scale to measure FOB. In the second stage (n2 = 330), we tested the construct validity of FOB and found support for its relationships with e-trust (as a mediator) and purchase intention.
期刊介绍：
The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.
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