Menstrual Stigma and Twitter

ABSTRACT Menstrual stigma is a pervasive issue in societies around the world, but advocacy and public dialogue may be able to help dismantle this stigma. Drawing on the tenets of social constructionism, this research examines whether menstrual discourse on Twitter is likely to challenge or reinforce stigma. Qualitative analyses of 644 tweets posted during 2018 suggest that although some public discussions of menstruation reinforce menstrual stigma, many also help undermine stigma by promoting open dialogue, raising awareness around menstrual issues, and advocating for change. Implications for future menstrual activism efforts are discussed.