数字经济时代的创业精神。

IF 0.3 Q4 ECONOMICS Revista Galega de Economia Pub Date : 2023-06-28 DOI:10.15304/rge.32.2.9268
Susana Bernardino, O. Rua, J. F. Santos
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For example, open innovation and crowdsourcing facilitate co-creation and customer feedback in the development of new products, services, websites or applications (Gassmann et al., 2010; Musiello-Neto et al., 2022; Rua et al., 2023). Similarly, crowdfunding platforms (e.g. Kickstarter, Indiegogo, Go Fund Me) have made it easier and faster to finance a social or business project (Bernardino & Freitas Santos, 2020). Because of the internet, new digital business models (e.g. freemium, subscription, on-demand, affiliate, drop shipping, consulting, advertising, blogging, digital media) exist and could be used to sell products and/or services. In addition, business models (features and value of offerings) would continue to evolve even after launch due to competition and environmental changes. \nDigital entrepreneurship is the practice of pursuing new venture opportunities offered by new media on internet technologies (Antonizzi & Smuts, 2020). Therefore, entrepreneurs and organisations in a digital economy need to be aware of market opportunities to develop new ideas and business models and communicate their value propositions to potential customers and investors (Nambisan, 2016). \nThis special issue aims to contribute to the growing body of knowledge on the digital economy, while addressing the question of how entrepreneurs and organisations are dealing with an increasingly digital world. \nThe papers in this special issue present research findings from a variety of contexts. \nIn the first article, Silva, Moutinho and Paço examine the relationships between entrepreneurship, intrapreneurship policies and e-commerce. In the article, the authors aim to analyse whether entrepreneurship and intrapreneurship are antecedents of e-commerce, as well as the bidirectional relationship between e-commerce and entrepreneurship. The study focuses on a panel of two European regions, Scandinavia (Denmark, Sweden, Norway and Finland) and Iberia (Portugal and Spain), between 2012 and 2020. The relevance of the groups studied is enhanced by the fact that they are culturally different and have different perspectives on the growth of e-commerce. The authors use an econometric analysis of the data based on Panel Corrected Standard Errors models. The study developed by the authors shows a bi-directional causality between entrepreneurship based on the creation of new firms and entrepreneurship based on surviving firms and e-commerce. The study also shows that R&D-based intrapreneurship is a driver of e-commerce. \nThe second article, by Silva, Lima and Teixeira, examines the use of sales technology by salespeople as a source of information and stimulus for intrapreneurship. They find that salespeople's use of sales technology has positive effects on the firm's information system and, subsequently, on salespeople's intrapreneurial behaviour (strategic renewal and venture behaviour). The authors also suggest that the firm's information system plays a mediating role between salespeople's use of technology and their strategic renewal and venture behaviour. \nIn the third article, based on social support theory and technology acceptance models, Makmor, Alam, Masukujjaman, Makhbul, Ali, and Mamun examine the factors determining purchase intention on social commerce sites. Using a detailed purchase intention model, the authors analyse the responses obtained from 392 questionnaires distributed in Malaysia, using partial least squares structural equation modelling. The research provides new contributions to the understanding of factors that can influence consumer purchase intention, highlighting the important role of consumer trust in the online context, as well as social support (both in the form of emotional and informational support), which are related to the technology acceptance model and purchase intention. \nThe fourth article, developed by Bernardino, Freitas Santos and Silva, explores the personal network linkages of social entrepreneurs and the use of social media platforms to examine whether they bring more resources to the social organisation. A conceptual model is developed based on a review of the literature. Structural equation modelling is used to test the hypotheses on a sample of 313 Portuguese social organisations. They find that social entrepreneurs’ network linkages have a direct (via stakeholders) and an indirect (via social media use) effect on the resource acquisition process. Overall, their work demonstrates the strong role of personal networks as a potential determinant of resource acquisition for Portuguese social organisations. \nFinally, in the fifth paper, Katrin Kizilkan aims to expand knowledge about the entrepreneurial finance landscape and digital platforms in the context of entrepreneurs' social media communication behaviour. Based on signalling theory, Schulz von Thun's communication theory and social capital theory, the article assesses the main success determinants in the behaviour of crowdfunders. In the article, the author develops several hypotheses that are tested using a multivariate approach based on logistic regression. The data was collected from 169 campaigns available on the largest rewards-based crowdfunding platform in Germany (Startnext). The research conducted by Katrin reveals the success factors of a crowdfunding campaign in terms of the behaviour of the entrepreneur and the characteristics that social entrepreneurs should pay special attention to when designing a crowdfunding campaign. The results highlight the importance of quality signals to reduce information asymmetries. The article offers practical recommendations to entrepreneurs on how to run a successful campaign in the digital context, and in particular how to use social media effectively in the context of a reward-based crowdfunding campaign. \nOverall, each of the papers provides new insights into the challenges of the digital economy for entrepreneurship and organisations, incorporating a variety of theoretical perspectives and research designs, demonstrating the promise of different approaches to inform research on the digital economy. 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The digital world environment, supported by technological devices (e.g., mobile computing) and social media platforms (e.g., Facebook, Instagram), has opened new ways to create new digital business models and media channels (Vasconcelos & Rua, 2021; Ciasullo & Lim, 2022; Miháldinecz & Rua, 2022; Rodrigues et al., 2022). Multinational organisations, but also small companies, do all or most of their business on the web (e.g., Google, Amazon, Facebook) (Capatina & Rancati, 2017; Jeansson et al., 2017; Pinto & Silva, 2019). \\nThe unique characteristics of digital technologies have provided entrepreneurs and organisations with many tools that can be used to innovate and create new ventures (Berawi et al., 2020). For example, open innovation and crowdsourcing facilitate co-creation and customer feedback in the development of new products, services, websites or applications (Gassmann et al., 2010; Musiello-Neto et al., 2022; Rua et al., 2023). Similarly, crowdfunding platforms (e.g. Kickstarter, Indiegogo, Go Fund Me) have made it easier and faster to finance a social or business project (Bernardino & Freitas Santos, 2020). Because of the internet, new digital business models (e.g. freemium, subscription, on-demand, affiliate, drop shipping, consulting, advertising, blogging, digital media) exist and could be used to sell products and/or services. In addition, business models (features and value of offerings) would continue to evolve even after launch due to competition and environmental changes. \\nDigital entrepreneurship is the practice of pursuing new venture opportunities offered by new media on internet technologies (Antonizzi & Smuts, 2020). 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The study focuses on a panel of two European regions, Scandinavia (Denmark, Sweden, Norway and Finland) and Iberia (Portugal and Spain), between 2012 and 2020. The relevance of the groups studied is enhanced by the fact that they are culturally different and have different perspectives on the growth of e-commerce. The authors use an econometric analysis of the data based on Panel Corrected Standard Errors models. The study developed by the authors shows a bi-directional causality between entrepreneurship based on the creation of new firms and entrepreneurship based on surviving firms and e-commerce. The study also shows that R&D-based intrapreneurship is a driver of e-commerce. \\nThe second article, by Silva, Lima and Teixeira, examines the use of sales technology by salespeople as a source of information and stimulus for intrapreneurship. 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引用次数: 1

摘要

经济中数字技术的增长为企业家和组织创造了新的机会(Berman, 2012)。在技术设备(如移动计算)和社交媒体平台(如Facebook、Instagram)的支持下,数字世界环境为创造新的数字商业模式和媒体渠道开辟了新的途径(Vasconcelos & Rua, 2021;Ciasullo & Lim, 2022;Miháldinecz & Rua, 2022;Rodrigues et al., 2022)。跨国组织,以及小公司,在网络上完成全部或大部分业务(例如b谷歌,亚马逊,Facebook) (Capatina & ranati, 2017;Jeansson et al., 2017;Pinto & Silva, 2019)。数字技术的独特特征为企业家和组织提供了许多可用于创新和创建新企业的工具(Berawi等人,2020)。例如,开放式创新和众包促进了新产品、服务、网站或应用程序开发中的共同创造和客户反馈(Gassmann et al., 2010;musello - neto等人,2022;Rua et al., 2023)。同样,众筹平台(如Kickstarter、Indiegogo、Go Fund Me)也让社交或商业项目的融资变得更容易、更快(Bernardino & Freitas Santos, 2020)。由于互联网的存在,新的数字商业模式(如免费增值,订阅,按需,联盟,免运费,咨询,广告,博客,数字媒体)存在,并可用于销售产品和/或服务。此外,由于竞争和环境的变化,商业模式(产品的功能和价值)即使在发布后也会继续发展。数字创业是在互联网技术上追求新媒体提供的新的创业机会的实践(Antonizzi & Smuts, 2020)。因此,数字经济中的企业家和组织需要意识到市场机会,以开发新的想法和商业模式,并将其价值主张传达给潜在客户和投资者(Nambisan, 2016)。本期特刊旨在为不断增长的数字经济知识体系做出贡献,同时探讨企业家和机构如何应对日益数字化的世界。本期特刊的论文介绍了不同背景下的研究成果。在第一篇文章中,Silva、Moutinho和padorso研究了创业、内部创业政策和电子商务之间的关系。在这篇文章中,作者旨在分析创业和内部创业是否是电子商务的前提,以及电子商务与创业之间的双向关系。这项研究集中在2012年至2020年间的两个欧洲地区,斯堪的纳维亚(丹麦、瑞典、挪威和芬兰)和伊比利亚(葡萄牙和西班牙)。所研究的群体的相关性因其文化差异和对电子商务增长的不同观点而增强。作者使用基于面板校正标准误差模型的数据计量经济学分析。作者的研究表明,以创建新公司为基础的创业精神与以幸存公司和电子商务为基础的创业精神之间存在双向因果关系。研究还表明,以研发为基础的内部创业是电子商务的驱动因素。第二篇文章由Silva、Lima和Teixeira撰写,研究了销售人员使用销售技术作为内部创业的信息来源和激励因素。他们发现销售人员对销售技术的使用对公司的信息系统有积极的影响,进而对销售人员的企业内部行为(战略更新和风险行为)有积极的影响。作者还认为,企业的信息系统在销售人员使用技术和他们的战略更新和风险行为之间起着中介作用。在第三篇文章中,Makmor、Alam、Masukujjaman、Makhbul、Ali和Mamun基于社会支持理论和技术接受模型对社交商务网站购买意愿的影响因素进行了研究。使用详细的购买意愿模型,作者分析了在马来西亚分布的392份问卷的回答,使用偏最小二乘结构方程模型。本研究为理解影响消费者购买意愿的因素提供了新的贡献,突出了消费者信任在网络环境中的重要作用,以及与技术接受模型和购买意愿相关的社会支持(包括情感支持和信息支持)。第四篇文章由Bernardino, Freitas Santos和Silva撰写,探讨了社会企业家的个人网络联系和社交媒体平台的使用,以检查他们是否为社会组织带来更多资源。在回顾文献的基础上,提出了一个概念模型。 结构方程模型用于测试313个葡萄牙社会组织样本的假设。他们发现,社会企业家的网络联系对资源获取过程有直接(通过利益相关者)和间接(通过社交媒体使用)的影响。总的来说,他们的工作证明了个人网络作为葡萄牙社会组织资源获取的潜在决定因素的强大作用。最后,在第五篇论文中,Katrin Kizilkan旨在扩展企业家社交媒体传播行为背景下的创业融资格局和数字平台的知识。本文基于信号理论、舒尔茨·冯·图恩的传播理论和社会资本理论,对众筹行为的主要成功决定因素进行了评估。在文章中,作者提出了几个假设,并使用基于逻辑回归的多变量方法进行了测试。这些数据是从德国最大的基于奖励的众筹平台(Startnext)上的169个活动中收集的。Katrin的研究从企业家的行为方面揭示了众筹活动的成功因素,以及社会企业家在设计众筹活动时应特别注意的特征。结果强调了高质量信号对减少信息不对称的重要性。这篇文章就如何在数字环境下成功开展活动,特别是如何在基于奖励的众筹活动中有效地使用社交媒体,为企业家提供了实用的建议。总的来说,每篇论文都为企业家和组织提供了关于数字经济挑战的新见解,结合了各种理论观点和研究设计,展示了不同方法为数字经济研究提供信息的希望。事实上,数字时代为企业的发展方式带来了新的机遇,企业家和组织都可以利用这些机遇。
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Entrepreneurship in the age of the digital economy.
The growth of digital technologies in the economy has created new opportunities for entrepreneurs and organisations (Berman, 2012). The digital world environment, supported by technological devices (e.g., mobile computing) and social media platforms (e.g., Facebook, Instagram), has opened new ways to create new digital business models and media channels (Vasconcelos & Rua, 2021; Ciasullo & Lim, 2022; Miháldinecz & Rua, 2022; Rodrigues et al., 2022). Multinational organisations, but also small companies, do all or most of their business on the web (e.g., Google, Amazon, Facebook) (Capatina & Rancati, 2017; Jeansson et al., 2017; Pinto & Silva, 2019). The unique characteristics of digital technologies have provided entrepreneurs and organisations with many tools that can be used to innovate and create new ventures (Berawi et al., 2020). For example, open innovation and crowdsourcing facilitate co-creation and customer feedback in the development of new products, services, websites or applications (Gassmann et al., 2010; Musiello-Neto et al., 2022; Rua et al., 2023). Similarly, crowdfunding platforms (e.g. Kickstarter, Indiegogo, Go Fund Me) have made it easier and faster to finance a social or business project (Bernardino & Freitas Santos, 2020). Because of the internet, new digital business models (e.g. freemium, subscription, on-demand, affiliate, drop shipping, consulting, advertising, blogging, digital media) exist and could be used to sell products and/or services. In addition, business models (features and value of offerings) would continue to evolve even after launch due to competition and environmental changes. Digital entrepreneurship is the practice of pursuing new venture opportunities offered by new media on internet technologies (Antonizzi & Smuts, 2020). Therefore, entrepreneurs and organisations in a digital economy need to be aware of market opportunities to develop new ideas and business models and communicate their value propositions to potential customers and investors (Nambisan, 2016). This special issue aims to contribute to the growing body of knowledge on the digital economy, while addressing the question of how entrepreneurs and organisations are dealing with an increasingly digital world. The papers in this special issue present research findings from a variety of contexts. In the first article, Silva, Moutinho and Paço examine the relationships between entrepreneurship, intrapreneurship policies and e-commerce. In the article, the authors aim to analyse whether entrepreneurship and intrapreneurship are antecedents of e-commerce, as well as the bidirectional relationship between e-commerce and entrepreneurship. The study focuses on a panel of two European regions, Scandinavia (Denmark, Sweden, Norway and Finland) and Iberia (Portugal and Spain), between 2012 and 2020. The relevance of the groups studied is enhanced by the fact that they are culturally different and have different perspectives on the growth of e-commerce. The authors use an econometric analysis of the data based on Panel Corrected Standard Errors models. The study developed by the authors shows a bi-directional causality between entrepreneurship based on the creation of new firms and entrepreneurship based on surviving firms and e-commerce. The study also shows that R&D-based intrapreneurship is a driver of e-commerce. The second article, by Silva, Lima and Teixeira, examines the use of sales technology by salespeople as a source of information and stimulus for intrapreneurship. They find that salespeople's use of sales technology has positive effects on the firm's information system and, subsequently, on salespeople's intrapreneurial behaviour (strategic renewal and venture behaviour). The authors also suggest that the firm's information system plays a mediating role between salespeople's use of technology and their strategic renewal and venture behaviour. In the third article, based on social support theory and technology acceptance models, Makmor, Alam, Masukujjaman, Makhbul, Ali, and Mamun examine the factors determining purchase intention on social commerce sites. Using a detailed purchase intention model, the authors analyse the responses obtained from 392 questionnaires distributed in Malaysia, using partial least squares structural equation modelling. The research provides new contributions to the understanding of factors that can influence consumer purchase intention, highlighting the important role of consumer trust in the online context, as well as social support (both in the form of emotional and informational support), which are related to the technology acceptance model and purchase intention. The fourth article, developed by Bernardino, Freitas Santos and Silva, explores the personal network linkages of social entrepreneurs and the use of social media platforms to examine whether they bring more resources to the social organisation. A conceptual model is developed based on a review of the literature. Structural equation modelling is used to test the hypotheses on a sample of 313 Portuguese social organisations. They find that social entrepreneurs’ network linkages have a direct (via stakeholders) and an indirect (via social media use) effect on the resource acquisition process. Overall, their work demonstrates the strong role of personal networks as a potential determinant of resource acquisition for Portuguese social organisations. Finally, in the fifth paper, Katrin Kizilkan aims to expand knowledge about the entrepreneurial finance landscape and digital platforms in the context of entrepreneurs' social media communication behaviour. Based on signalling theory, Schulz von Thun's communication theory and social capital theory, the article assesses the main success determinants in the behaviour of crowdfunders. In the article, the author develops several hypotheses that are tested using a multivariate approach based on logistic regression. The data was collected from 169 campaigns available on the largest rewards-based crowdfunding platform in Germany (Startnext). The research conducted by Katrin reveals the success factors of a crowdfunding campaign in terms of the behaviour of the entrepreneur and the characteristics that social entrepreneurs should pay special attention to when designing a crowdfunding campaign. The results highlight the importance of quality signals to reduce information asymmetries. The article offers practical recommendations to entrepreneurs on how to run a successful campaign in the digital context, and in particular how to use social media effectively in the context of a reward-based crowdfunding campaign. Overall, each of the papers provides new insights into the challenges of the digital economy for entrepreneurship and organisations, incorporating a variety of theoretical perspectives and research designs, demonstrating the promise of different approaches to inform research on the digital economy. Indeed, the digital age brings new opportunities for the way businesses are developed, which could be exploited by both entrepreneurs and organisations.
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Revista Galega de Economia
Revista Galega de Economia Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
1.40
自引率
0.00%
发文量
11
审稿时长
22 weeks
期刊介绍: La Revista Galega de Economía es una plataforma editorial para la publicación de artículos de investigación sobre cualquiera de las especialidades del campo de la Economía y de la Administración y Dirección de Empresas. Los trabajos deberán ser originales, inéditos y no estar sometidos a consideración para su publicación en ninguna otra plataforma editorial. El autor o autores de los textos publicados en la Revista Galega de Economía le ceden a ésta los derechos de reproducción.
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