Constructing East Asians in a European comic book series

Abstract This study focuses on the British English version of Hergé’s The Adventures of Tintin, a series of adventure comics created from 1929 to 1976. The series became increasingly popular throughout the mid-twentieth century and remains so even to the present day. However, it is still a subject of intrigue and controversy for many scholars due to the alleged racist/ethnic stereotypes in this series in terms of the visual representations and narratives. This paper explores the construction of the most frequently occurring non-European ethnic groups in the Tintin series, the East Asians, focusing on selected character roles regarding their functions, ethnicity, and dispersion throughout different narrative plots in three volumes where they were depicted. To that end, this research integrates Vladimir Propp’s narrative analysis and Martin Reisigl and Ruth Wodak’s discourse historical approach to critical discourse studies, while drawing on parts of Theo van Leeuwen’s social semiotic model in the analysis of images as well as Teun A. van Dijk’s strategies of positive-Self and negative Others presentation. The findings show some idiosyncrasies in terms of East Asians’ distinctive national identities and the dynamicity between the macro-strategies of positive Self versus negative Other representations in the series while touching on the concept of “internal Others.”