Integración, turismo y Mercosur: reflexiones sobre los visitantes regionales en la ciudad de Buenos Aires*

categorías y empíricas la integración Mercosur, preeminencia eje movilidades. El tiempo incurrido el viaje, la receptividad, la y la historia emergen determinantes de extranjeridad/hermandad visitantes y la población receptora. Abstract Starting from the assumption that regional integration is studied from multidisciplinary approaches, this paper addresses social integration from tourism. The objective of this work is to understand the links between Mercosur, as an integration process, and the regional tourists who visit the city of Buenos Aires. The methodology is qualitative based on in-depth interviews with tourists and key informants, where the representations of foreignness, familiarity and brotherhood among tourist and residents are investigated. The meaning that Mercosur represents for tourists, the determinants of foreignness on the part of the subjects and the indicators of brotherhood or unity between the visitors and the destination and receiving society are analyzed. The results highlight a gap between the analytical and empirical categories around regional integration and Mercosur and a preeminence of the axis of mobility. The time incurred in the trip, the receptivity, the communication and the common history emerge as determinants of foreignness / brotherhood between the visitors and the receiving population.