The impact of LEGO and analog objects in co-creating and prototyping ideas

ABSTRACT The main purpose of this study is to examine the separate and combined efficacy of LEGO and analogue objects as prototyping tools in idea generation activities. The study took place in an environment where ‘Design Jams’ were conducted, involving 58 participants with diverse backgrounds. Results showed that LEGO and analogue objects encouraged designers and stakeholders to collaborate and think more critically through prototyping activities emphasizing experimentation, reflection, and decision making. Using co-creation methods, larger quantities of design solutions and longer-term design directions were generated through the establishment of a common visual language, the sharing of legitimate experiences, and improved decision-making.