Maximum modulus principle for multipliers and mean ergodic multiplication operators

The main goal of this note is to show that (not necessarily holomorphic) multipliers of a wide class of normed spaces of continuous functions over a connected Hausdorff topological space cannot attain their multiplier norms, unless they are constants. As an application, a contractive multiplication operator is either a multiplication with a constant, or is completely non-unitary. Additionally, we explore possibilities for a multiplication operator to be (weakly) compact and (uniformly) mean ergodic.