刻板印象和本质主义:非洲土著文化在肥皂剧世代中的表现:遗产

O. Onyenankeya, K. Onyenankeya, O. Osunkunle
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引用次数: 2

摘要

摘要霸权肥皂剧中非洲土著文化的表现仍然是一个有争议的问题。评论家和文化活动家对从规定的图像和参照系的棱镜来描绘非洲文化提出了质疑。本文报道了一项旨在确定当代南非肥皂剧《世代:遗产》如何描绘非洲土著文化的研究。本研究在斯图尔特·霍尔的受众接受理论框架内,采用了定量内容分析和批判性话语分析相结合的方法。结果表明,《世代:遗产》利用日常话语来强调父权制、性别关系、社会不平等、权力不对称和竞争问题,以及统治和剥削问题。虽然该节目热情地表达了非洲土著文化,但它重新利用了分裂社会中普遍存在的社会文化刻板印象。与其说它引起了人们对它们的关注,不如说它再现了它们。这种表现可能会造成紧张,并影响跨文化关系和下层文化的生存,尤其是在南非这样一个种族两极分化和文化敏感的社会中。肥皂剧可以通过促进对土著价值观、习俗和信仰的细致入微的描述,并淡化社会文化的刻板印象,来促进一个更加进步和充满活力的社会。
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Stereotyping and Essentialism: The Representation of Indigenous African Cultures in the Soap Opera Generations: The Legacy
Abstract The representation of indigenous African cultures in hegemonic soap operas remains a contentious issue. Critics and cultural activists have challenged the portrayal of African cultures from the prism of prescribed images and frames of reference. This article reports on a study that sought to ascertain how a contemporary South African soap opera, Generations: The Legacy, portrays indigenous African cultures. The study used a combination of quantitative content analysis and critical discourse analysis within the framework of Stuart Hall's audience reception theory. The results showed that Generations: The Legacy uses everyday discourse to highlight issues of patriarchy, gender relations, social inequities, power asymmetries, and contestations, as well as matters of domination and exploitation. While the show gives effusive expression to indigenous African cultures, it reuses existing sociocultural stereotypes prevalent in a divided society. It does not call attention to them so much as it re-enacts them. This representation can create tension and implicate intercultural relations and the survival of subaltern cultures, especially in a racially polarised and culture-sensitive society like South Africa. Soap operas can foster a more progressive and dynamic society by promoting a more nuanced depiction of indigenous values, practices and beliefs, and de-emphasising sociocultural stereotypes.
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来源期刊
CiteScore
1.50
自引率
0.00%
发文量
15
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