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Next, a content analysis is used to explore how the extant literature addresses the key concepts of service actors’ participation in co-creation, their resource integration and well-being outcomes across the micro-, meso- and macro levels of service ecosystems. Findings Service actors’ participation and resource integration are key theoretical concepts for understanding well-being co-creation. Yet, a comprehensive overview of well-being co-creation across the different levels of service ecosystems is lacking due to the presence of various application contexts, levels of aggregation, theoretical backgrounds and methodological perspectives. A conceptual framework of well-being co-creation in service ecosystems is developed, highlighting the participation of multilevel service actors and suggesting priorities for further research. 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引用次数: 1
摘要
目的随着变革性服务研究的持续发展和服务营销文献中服务主导逻辑的盛行,学术兴趣的增加集中在共同创造服务参与者的幸福感上。鉴于服务研究的这一重大发展,本研究旨在对越来越多的、零散的关于服务中幸福共同创造的文献进行系统回顾和综合。设计/方法论/方法混合系统综述方法结合了文献计量学和基于框架的文献综述,分析了从Web of Science数据库中获得的160篇文章的样本。为了检验研究领域的概念结构,VOSviewer用于进行文献计量耦合分析和关键词共现分析。接下来,使用内容分析来探索现有文献如何在服务生态系统的微观、中观和宏观层面上解决服务参与者参与共同创造、资源整合和福祉结果的关键概念。FindingsService参与者的参与和资源整合是理解幸福共创的关键理论概念。然而,由于存在各种应用背景、聚合水平、理论背景和方法论视角,缺乏对不同服务生态系统水平的福祉共创的全面概述。制定了服务生态系统中共同创造福祉的概念框架,强调了多层次服务参与者的参与,并提出了进一步研究的优先事项。原创性/价值据作者所知,本文首次系统地回顾和整理了越来越多的关于服务生态系统中幸福共创的文献。
Well-being co-creation in service ecosystems: a systematic literature review
Purpose Following the continued development of transformative service research and the prevalence of the service-dominant logic in services marketing literature, increased scholarly interest centers on the co-creation of service actors’ well-being. In light of this significant evolution in service research, this study aims to provide a systematic review and synthesis of the growing, fragmented body of literature on well-being co-creation in services. Design/methodology/approach The hybrid systematic review approach combines bibliometric and framework-based literature reviews to analyze a sample of 160 article obtained from the Web of Science database. To examine the conceptual structure of the research domain, VOSviewer is used for conducting a bibliometric coupling analysis and a keyword co-occurrence analysis. Next, a content analysis is used to explore how the extant literature addresses the key concepts of service actors’ participation in co-creation, their resource integration and well-being outcomes across the micro-, meso- and macro levels of service ecosystems. Findings Service actors’ participation and resource integration are key theoretical concepts for understanding well-being co-creation. Yet, a comprehensive overview of well-being co-creation across the different levels of service ecosystems is lacking due to the presence of various application contexts, levels of aggregation, theoretical backgrounds and methodological perspectives. A conceptual framework of well-being co-creation in service ecosystems is developed, highlighting the participation of multilevel service actors and suggesting priorities for further research. Originality/value To the best of the author’s knowledge, this paper represents a first effort to systematically review and organize growing literature on well-being co-creation in service ecosystems.
期刊介绍:
■Customer policy and service ■Marketing of services ■Marketing planning ■Service marketing abroad ■Service quality Capturing and retaining customers in a service industry is a vastly different activity to its product-based counterpart. The fickle nature of today"s consumer is a vital factor in understanding the factors which determine successful holding of market share - and the intense competition within the sector means practitioners must keep pace with new developments if they are to outwit competitors and develop customer loyalty.