Orthodox feast of Intercession of the Theotokos in the axiological context of culturology

The purpose of this article is to comprehend the feast of the Intercession of the Theotokos, based on an axiological approach to the study of cultural phenomena.  The methodology. The research is based on an axiological approach in the context of a secular cultural science. The axiological comprehension of texts is organically combined with elements of semiotic analysis and the phenomenology of the sacred. The results. The role of values in the formation of the Mariological cult in the content of the feast in question has been studied. It is based on the idea of patronage in its global and multifunctional aspects. It has been established that the key importance is attached to the ethical values of love and mercy in their sacred expression. The aim of axiology is demonstrated to form in the minds of people a view of the Mother of God as a solid life support and a guarantor of genuine human welfare. The essential context for understanding the feast of the Interces-sion is the requirement for the implementation of a person’s spiritual transformation. The Mariological image is positioned as an unconditional spiritual standard that determines the indicated transformation in the aspects of liberation from carnal dependence and the achievement of spiritual purity in its sacred sense. The value-orienting and regulatory functions of this feast, as well as the relationship between the informative and performance functions of Mariological apologetics, are highlighted. At the same time, it is emphasized that the meaning of the eorthological text is not limited to the development of information about the sacred. Through endowing the sacred image with special aesthetic effects, the text seeks to encourage the reader to carry out a spiritual transformation in relation to the Christian ideal. The semiotic effect of the majesty and glory of the Mother of God forms the corresponding effect of the figure of the righteous man and, at the same time, the cultural space of the Christian tradition with the Mariological cult. The scientific novelty. The proposal substantiates an axiological approach to the study of the feast of the Intercession in the secular culturological paradigm. This approach is closely linked with the analysis of the semiotic effects of the constitution of the sacred image of the majesty of the Mother of God as an object of worship. The undertaken methodology makes it possible to pay attention to the efficiency of using the undertaken approach in the system of culturological eortology, the subject of which is a comprehensive study of holidays, including religious ones. The practical significance. The results of this publication can be used in reading religious studies, cultural studies and theological disciplines, as well as in the practice of forming a humanistic culture in relation to the Orthodox tradition.