商业素养的发展

IF 0.4 Q4 COMMUNICATION Media History Pub Date : 2022-06-06 DOI:10.1080/13688804.2022.2085084
Charlotte Nilsson
{"title":"商业素养的发展","authors":"Charlotte Nilsson","doi":"10.1080/13688804.2022.2085084","DOIUrl":null,"url":null,"abstract":"This article examines the role of Swedish mail-order catalogues in the everyday life of the early twentieth century, and in the development of consumer culture. The study deals with the materiality, content and distribution of the mail-order catalogues as well as their use in everyday life. The case of Åhlén & Holm, a major Swedish mail-order company, and its audience is relevant beyond the national context, since it demonstrates how extensive distribution of and interaction with commercial media can induce a crucial societal change such as the development of consumer culture. Arguing for a ‘media history from below’, the source material consists of responses to a qualitative questionnaire, besides catalogues and other material from the company archive. The result shows that the mediated encounter with Åhlén & Holm provided its audience with a commercial literacy that entailed both an emancipation from the economic, geographical and social constraints of everyday life and a confinement in a commercial world.","PeriodicalId":44733,"journal":{"name":"Media History","volume":null,"pages":null},"PeriodicalIF":0.4000,"publicationDate":"2022-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Development of Commercial Literacy\",\"authors\":\"Charlotte Nilsson\",\"doi\":\"10.1080/13688804.2022.2085084\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article examines the role of Swedish mail-order catalogues in the everyday life of the early twentieth century, and in the development of consumer culture. The study deals with the materiality, content and distribution of the mail-order catalogues as well as their use in everyday life. The case of Åhlén & Holm, a major Swedish mail-order company, and its audience is relevant beyond the national context, since it demonstrates how extensive distribution of and interaction with commercial media can induce a crucial societal change such as the development of consumer culture. Arguing for a ‘media history from below’, the source material consists of responses to a qualitative questionnaire, besides catalogues and other material from the company archive. The result shows that the mediated encounter with Åhlén & Holm provided its audience with a commercial literacy that entailed both an emancipation from the economic, geographical and social constraints of everyday life and a confinement in a commercial world.\",\"PeriodicalId\":44733,\"journal\":{\"name\":\"Media History\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.4000,\"publicationDate\":\"2022-06-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Media History\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/13688804.2022.2085084\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Media History","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13688804.2022.2085084","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0

摘要

本文考察了瑞典邮购目录在二十世纪初的日常生活和消费文化发展中的作用。该研究涉及邮购目录的实质性、内容和分布,以及它们在日常生活中的使用。瑞典主要邮购公司Åhlén&Holm及其受众的案例与国家背景无关,因为它表明了商业媒体的广泛传播和互动可以引发关键的社会变革,如消费文化的发展。除了目录和公司档案中的其他材料外,原始材料还包括对定性问卷的回复,以证明“来自下方的媒体历史”。结果表明,与Åhlén&Holm的媒介接触为观众提供了商业素养,这既需要从日常生活的经济、地理和社会限制中解放出来,也需要被限制在商业世界中。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
The Development of Commercial Literacy
This article examines the role of Swedish mail-order catalogues in the everyday life of the early twentieth century, and in the development of consumer culture. The study deals with the materiality, content and distribution of the mail-order catalogues as well as their use in everyday life. The case of Åhlén & Holm, a major Swedish mail-order company, and its audience is relevant beyond the national context, since it demonstrates how extensive distribution of and interaction with commercial media can induce a crucial societal change such as the development of consumer culture. Arguing for a ‘media history from below’, the source material consists of responses to a qualitative questionnaire, besides catalogues and other material from the company archive. The result shows that the mediated encounter with Åhlén & Holm provided its audience with a commercial literacy that entailed both an emancipation from the economic, geographical and social constraints of everyday life and a confinement in a commercial world.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Media History
Media History COMMUNICATION-
CiteScore
1.00
自引率
25.00%
发文量
28
期刊最新文献
Locating Medical Television ‘I cannot give the name of the source to the court’ The Broadcasted Operating Room Early Medical Television as a Telemedicine Device in the United States, 1939–1960 The Inconspicuous Epidemic: Spanish Flu Discourse in National Newspapers of Soviet Russia (1918–1919) Enlivening Wit
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1