俄罗斯入侵后,互联网媒体对乌克兰农民食品供应链的影响

IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY Journal of Agribusiness in Developing and Emerging Economies Pub Date : 2023-09-04 DOI:10.1108/jadee-05-2023-0115
C. E. Asogwa, Kehinde Oyesomi, Igwebuike Innocent Olijo, Ambrose Igboke, O. Onah, V. C. Gever
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引用次数: 0

摘要

目的:本研究评估了乌克兰农民因战争而使用互联网为媒介的食品供应链平台。设计/方法/方法该研究是一项涉及325名乌克兰农民的在线调查。数据收集的工具是一份结构化的问卷。研究结果显示,社交媒体、移动应用程序和专用网站等互联网媒体对食品供应的主要影响为F(1,308) 5.745, p = 0.004, p2 = 0.036。供给意向(p = 0.001)与供给目的地(p = 0.001)之间存在交互作用。进一步的分析显示,以盈利和慈善为目的的农民可能会使用专门的网站,而那些以贸易为目的的农民可能会使用移动应用程序。此外,供应目的地与互联网技术的使用显著相互作用(p = 0.001)。对结果的分析显示,乌克兰的供应目的地可能通过专门的网站进行协调,而邻国的供应目的地可能通过社交媒体进行协调。最后,来自技术接受和技术使用统一理论的变量,如努力预期(ß = 0.412)、绩效预期(ß = 0.655)和社会影响(ß = 0.182),共同和单独预测了乌克兰农民在粮食供应中使用互联网通信技术的情况,F(3,308)16.801, p = 0.001, R2 = 0.142。本研究解释了基于互联网的媒体如何在战争等具有挑战性的时期为农业综合企业和食品供应链的维持做出贡献。原创性/价值本研究的信息有助于理解数字媒体在不确定时期对农业综合企业和食品供应的贡献作用。
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Impact of Internet-based media on food supply chain among Ukrainian farmers following Russia’s invasion
PurposeThis study evaluated the use of Internet-mediated platforms for food supply chain among Ukrainian farmers due to the war.Design/methodology/approachThe study was an online survey involving 325 Ukrainian farmers. The instrument for data collection was a structured questionnaire.FindingsThe result of the study revealed the main effect of Internet-powered media such as social media, mobile applications and dedicated websites on food supply, F(1,308) 5.745, p = 0.004, p2 = 0.036. The result also revealed the interacting effect of supply intention (p = 0.001) and destination of supply (p = 0.001). Further analysis revealed that farmers with profit and charity intentions are likely to use dedicated websites, while those with trade-by-batter intentions are likely to use mobile applications. Also, the supply destination significantly interacted with the use of Internet-powered technologies (p = 0.001). A breakdown of the result showed that supply destinations in Ukraine are likely to be coordinated through dedicated websites, while those for neighbouring countries are likely to be coordinated through social media. Finally, variables from the unified theory of technology acceptance and use of technology, such as effort expectancy (ß = 0.412), performance expectancy (ß = 0.655) and social influence (ß = 0.182), collectively and individually predict the use of Internet-powered communication technologies for food supply among Ukrainian farmers, F(3,308)16.801, p = 0.001, R2 = 0.142.Research limitations/implicationsThis study explains how Internet-based media have contributed to the sustenance of agribusiness and food supply chain in challenging times like war.Originality/valueInformation from this study could be useful in understanding the contributing role of digital media in agribusiness and food supply during uncertainties.
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来源期刊
CiteScore
4.60
自引率
37.50%
发文量
58
期刊介绍: The Journal of Agribusiness in Developing and Emerging Economies publishes double-blind peer-reviewed research on issues relevant to agriculture and food value chain in emerging economies in Asia, Africa, Latin America and Eastern Europe. The journal welcomes original research, particularly empirical/applied, quantitative and qualitative work on topics pertaining to policies, processes, and practices in the agribusiness arena in emerging economies to inform researchers, practitioners and policy makers
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