“Everywhere there are distilled spirits”: Alcohol Consumption and Alcoholism on the Chilean Frontier at the Turn of the Twentieth Century

. Objective/Context: The incorporation of the Araucania region into Chilean territory, after the end of the military occupation in 1883, led to an increased process of colonization, exploration by traveling scientists, and the settlement of missionaries in the area. In addition, mestizo rural laborers ( rotos ) and European colonists joined the fronterizos , settlers who were already living on the frontier before the occupation. This article analyses the dynamics and effects of alcohol consumption and alcoholism regarding the perception of mestizo settlers and the indigenous population on the Chilean frontier at the turn of the twentieth century. Methodology: The analysis relies on primary sources, consisting mainly of travel books, reports, and scientific publications written by Chilean and European scientists, politicians, and missionaries, that have not yet been sufficiently studied. Originality: Using the less studied example of alcohol consumption on the Chilean frontier, this work’s contribution consists of demonstrating how the intense processes of occupation and colonization—and, in particular, the perceptions of different actors about indigenous and mestizo settlers—resulted in new forms of stigmatizing the settlers called rotos and the indigenous population, and, consequently, in the consolidation of social hierarchies. Conclusions: While alcohol consumption was acceptable for certain populations, as evidenced by the wine industry’s simultaneous prosperity, it was reprehensible for indigenous people and mestizo settlers. Because of the stigmatized perception of these social groups as drunk, lazy, and poor, especially in the context of intensive colonization that provoked increasing interest in lands occupied mainly by indigenous people and fronterizos , alcoholism can be interpreted as a vehicle for specific dynamics of exclusion. Ancient conceptions of a heroic indigenous culture, in the long run, led missionaries to strive to “protect” these groups from alcoholism, while traders used the images of heroic araucanos to establish extractive economies for national and foreign markets. The analyzed documents reveal that the indigenous population, as well as the rotos , became portrayed as helpless victims in need of moral education by intellectuals and missionaries, which sought to legitimize missionary work. In this sense, perceptions, social practices, and the mobility of knowledge on alcohol consumption proved to be a highly disputed field in the context of colonization and the incorporation of Araucania into the Chilean state.