A study on implementing QFD (quality function deployment) in the construction of a commercial business center

Purpose This study aims to demonstrate how the process of quality function deployment (QFD) is used to identify the basic requirements of the customers in designing and executing the commercial business center. Design/methodology/approach This study was considered with the aim of determining the approach of QFD methodology used in the planning and designing of commercial business centers. The methodology used in the study is a customer-driven process that includes customer requirements in each and every aspect of the planning and designing of the project. The main focus of this study is to understand the requirements of the customers and to design and execute a commercial business project. Findings This study illustrates the quality requirements of the projects that benefit from the QFD process to obtain customer requirements for the planning and designing of commercial business centers. A case study is used to demonstrate the use of QFD process. This helps to explain the effective application of QFD in the planning and designing of business centers and similar constructions. Research limitations/implications The planning and designing of the commercial business center using the QFD process were challenging and hence it is limited to the design part. The strategic objectives are not taken into account while performing QFD in this case study and the risk of market research is lacking. House of quality (HOQ) can be too complicated at times; hence, the adaptability in the traditional QFD is lacking. Most of the work in the HOQ matrix is done through subjective evaluation. Therefore, this research is mostly useful for a single party responsible for all phases of the planning and designing of the project. Originality/value In the construction industry, the use of the QFD process for project performance analysis and application is restricted. As a result of the scarcity of studies on the planning and design of construction projects, this study on the planning and design of a construction project was inspired.