影响阿联酋消费者网上购物行为的电子商务因素研究

A. R. Dubey, B. Balaji
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引用次数: 0

摘要

在数字世界中,管理当前客户的期望有点困难,尤其是电子商务购物者,他们经常面临挑战,并被迫跟上他们的期望。许多电子购物者都面临着压力,他们需要定位和方法将线下的店内体验转化为与客户进行更高层次互动的线上商店体验。专家指出,各种权力显然掌握在消费者手中,他们从来不会改变自己的行为,这导致他们不得不求助于各种在线商店门户网站来适应。网上购物被赋予了极大的权力,网上购物者的期望从零售商到供应商,他们的行为正在迅速转变,强调速度和方便。购物者的兴趣跨度变得更短,50%的购物者从一个零售商网站跳到另一个零售商网站,在此之前他们会进行持久的购买。此外,超过80%的购物者在线上和线下都有购物体验。零售商的网站是顾客搜索他们梦寐以求的产品记录和价格的关键场所之一。人们对所购商品的快速发货、便捷服务(如在线点击并到实体店提货)以及无缝退货的需求,促使各大集团开发出简单易行的收费选择。研究表明,主要商店将继续提供更高的方法来收集从他们的商店网上购买的产品,作为吸引顾客和提供更大便利的一种方式。基于这些普遍情况,对影响阿拉伯联合酋长国(UAE)消费者在线购买的电子商务组件进行了研究。主要数据收集是通过问卷调查法和电子邮件的方式在阿联酋的两个主要城市(沙迦,阿布扎比)完成的。成本,节省时间(运输),在购物时以安全的方式和舒适的方式维护客户的私人信息被认为是至关重要的因素,这导致了放心的网上购物行为。万维网是在公共网络群体影响和导致网上购物的民众区域进行改造。
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A Study on E-Commerce Aspects Impacting Consumer’s Online Shopping Behavior in United Arab Emirates
In the digital world, it’s somewhat difficult to manage the expectations of the present customers especially E-Commerce Shoppers who are often challenging and pushed to keep up with what is anticipated to them. Numerous E-shoppers are under pressure to locate and approach to convey an offline in-store ride to the online store ride of higher level interaction with their customers. Experts have cited that all kinds of powers are clearly in the fingers of customers and that their never ever change their behaviors, this leads to force them to approach various online shops portals to adapt. Online shopping comes to be greatly empowered, the E-shoppers expectations from retailers to vendors and are developing a rapid shift in their behavior with an emphasis on pace and convenience. Shopper’s interest spans have become shorter, with 50 percent of shoppers leaping from one retailer website to another, earlier they making an enduring purchase. In addition, greater than eighty percent of shoppers are taking their shopping experience in both online as well as offline. A retailer’s internet site is one of the key places where customers go to search about their dream product’s records and pricing. The demand for the quick shipping of products purchased and handy services, such as click on online and collect in store, as properly as seamless returns have led to groups developing easy, no-fuss fee options. Research indicates that primary shops will continue to offer higher approaches to gather products purchased online from their stores, as a way of appealing to customers and supplying larger convenience. Based on these prevailing conditions a study was performed on E-Commerce components impacting consumer’s online purchasing conducted on the United Arab Emirates (UAE). Major portions of primary data collection were done via the questionnaires method and by means of emails in two predominant cities of UAE (Sharjah, Abu Dhabi). Cost, time saving (shipping), maintaining customers private details in a secured manner and comfort while do shopping were recognized as vital elements and this leads to assured buying conduct of online shopping. The www is to remodel in the region of populace where communal networked group impact and leads to online shopping.
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来源期刊
Journal of Computational and Theoretical Nanoscience
Journal of Computational and Theoretical Nanoscience 工程技术-材料科学:综合
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3.9 months
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