‘The common good’

In this study, I attempt to propose a conceptualisation of interactive politeness which is anchored in the investigation of a kind of other-criticism known as ‘eršâd šodan’ or being exposed to verbal guidance, which is an important religious value among Muslims. The concept of ‘eršâd šodan’ has an imperative load that is expected to contribute to negative impoliteness (Culpeper, 2016). However, as the data of this study reveal, threatening individuals’ negative face through other-criticism was not interpreted as impoliteness among the subjects. My analysis through one-on-one interviews indicates that politeness among Persian speakers is more than a dynamic construction between conversational partners, for there are macro orders that influence people’s interpretation of politeness. I conclude that politeness in other-criticism is closely germane to how subjects connected imposition to the establishment of orders. This article intends to show that it is reasonable to expect that the criticism of an individual could be for the individual’s own good but also for the greater (group, community) good, reminiscent of cultural facilities that are provided to fulfil the certain interests of a particular community.