Countermeasures of China under the Trend of Consumption Internationalization

Abstract With improvement of China’s economic development and integration into the globalization, the increasing international influence of China’s consumer market, and progressing consumption upgrading, the internationalization of the subject, object and carrier of China’s consumer market is becoming more and more obvious. Based on a theoretical review of consumption internationalization, this paper defines the connotation of consumption internationalization, and summarizes the characteristics and the problems of China’s current consumption internationalization. A series of policy suggestions are provided, including a more abundant supply of medium and high-end commodities, a better consumption environment for imported goods, a sound tax exemption and refund service system, an expanded inbound tourism and so on. This paper believes that the degree of integration of various elements such as the subject, object, and carrier between domestic and foreign market still needs to be improved in China. We should follow the trend of consumption internationalization and promote the upgrading of China’s consumption to a higher level.