智慧城市品牌形象的构建——以南橘子为例

U. Salamah, M. R. Yananda
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引用次数: 3

摘要

自工业革命以来,城市和城市区域已成为创新中心,在数字革命领域,它们也将继续成为创新中心。智能城市的概念将现代信息通信技术基础设施与经济增长、高质量生活、明智的自然资源管理以及通过参与式政府对人力和社会资本的投资相结合。采用两种方法,即:(1)构建区域竞争力;以及(2)地方品牌,本文基于Nam&Pardo(2011)提出的智能城市属性和指标,分析了通过利益相关者的直接经验和官方文件构建的南唐格朗城市品牌身份。该研究构建了从案头研究和对19名代表四螺旋的线人的半结构化采访中收集的数据。结果表明,南唐格朗在智能城市的人的维度上有优势,但在技术和制度维度上仍需改进。根据利益相关者的感知和二次数据构建的身份表明,南丹格朗是一个城市地区,有知识经济的基础。
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Constructing A Smart City Brand Identity: The Case of South Tangerang
Cities and urban regions have become centers of innovation since the Industrial Revolution and they continue to be so in the realm of Digital Revolution, using the concept of the smart city which combines modern ICT infrastructure with economic growth, high quality of life, wise natural resources management as well as investment in human and social capital through participatory government. Employing two (2) approaches, namely: (1) construction of regional competitiveness; and (2) place branding, this paper analyze South Tangerang city brand identities constructed via stakeholders’ direct experiences and official documents based on the smart city attributes and indicators coined by Nam & Pardo (2011). The study constructed data gathered from desk research and semi-structured interviews with 19 informants representing quadruple helix. The results showed that South Tangerang has strong points in the human dimension of a smart city but still need improvements in technology and institution dimension. Identities constructed from its stakeholders' perception and secondary data indicate that South Tangerang is an urban area dan has a basis for a knowledge-based economy.
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