书评:凯尔·格雷,《故事引擎:无需整天写作的内容战略和品牌故事讲述企业家指南》

IF 1.8 Q3 MANAGEMENT IIM Kozhikode Society & Management Review Pub Date : 2019-05-10 DOI:10.1177/2277975218784812
Dr. S Singh
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引用次数: 1

摘要

Kyle Gray,《故事引擎:无需整天写作的内容战略和品牌故事讲述企业家指南》。加利福尼亚州弗雷斯诺:CreateSpace独立出版平台,2017,254页,ISBN-13:978–1546424581,ISBN-10:5642458X。
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Book review: Kyle Gray, The Story Engine: An Entrepreneur’s Guide to Content Strategy and Brand Storytelling without Spending All Day Writing
Kyle Gray, The Story Engine: An Entrepreneur’s Guide to Content Strategy and Brand Storytelling without Spending All Day Writing. Fresno, CA: CreateSpace Independent Publishing Platform, 2017, 254 pp. ISBN-13: 978–1546424581, ISBN-10:15642458X.
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来源期刊
CiteScore
3.90
自引率
31.20%
发文量
25
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