“Motherhood, Saliency, and Flattening Effects: World War I and the ‘The Greatest Mother in the World’”

Abstract This essay analyzes Alonzo Earl Foringer’s “Greatest Mother in the World” poster, created for the American Red Cross during World War I but circulated in Britain and America during World War I and II. Although the image was highly circulated and reproduced, it has received limited scholarly attention. The analysis examines the poster and a magazine image with accompanying text from a visual rhetoric perspective. The essay argues that the poster and magazine image deploy rhetorics of motherhood and saliency to foster “flattening effects” that not only erase other maternal figures but also elevate ideologies of white supremacy.