‘Terebi banare’: Historicising internet-distributed television and the ‘departure from television’ in Japan

This article historicises and examines the implications of internet-distributed television for televisual culture and viewing in Japan. It challenges the simplistic media discourse of ‘ terebi banare’ (i.e. the audiences’ departure from television), which overlooks the complexities of evolving viewing practices. It explains why, largely due to the dominance of major terrestrial broadcasters in the media ecosystem, online consumption of television was slower to take hold in Japan than in other developed countries. It also demonstrates how, while Netflix and Amazon Prime Video have popularised pay online viewing from the late 2010s, the content Japanese viewers consume online remains inclined towards local outputs from terrestrial broadcasters. By elaborating on how terrestrial broadcasters have continued to play an important role in shaping audience experiences with their evolving content, frames, and services, this article provides a critical account of the meaning of terebi banare in the age of streaming.