美国职业棒球大联盟中观众功能失调行为对观众享受的相对影响

IF 3 4区 教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Sports Marketing & Sponsorship Pub Date : 2021-05-25 DOI:10.1108/IJSMS-07-2020-0126
Zack P. Pedersen, K. Kim, K. Byon, Antonio S. Williams
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引用次数: 1

摘要

目的本研究的目的是评估观众在比赛中观察其他观众的不良行为所产生的感知享受。设计/方法/方法使用四种形式(即打架、言语攻击、扰乱比赛和投掷导弹)的观众功能障碍行为(SDB),进行了两个实验(研究1为252,研究2为92),其中使用与四种类型的SDB相对应的视频片段作为实验刺激。调查结果表明,与其他形式的SDB(即打架、言语攻击和投掷导弹)相比,参与者更喜欢观看观众跑到赛场上。结果还显示,观众对打斗、言语攻击和投掷导弹的喜爱程度没有显著差异。独创性/价值本研究的新颖性包括对SDB概念使用多维方法,并测试与SDB相关的积极结果,该结果在很大程度上(如果不是完全的话)已经使用负面输入和输出进行了检查。
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The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball
PurposeThe purpose of this study is to evaluate the perceived enjoyment that is derived from spectators observing other spectators’ dysfunctional behavior during a game.Design/methodology/approachUsing four forms (i.e. fighting, verbal assault, disrupting play and throwing missiles) of spectators dysfunctional behavior (SDB), two experiments (N = 252 for Study 1 and N = 92 for Study 2) were conducted in which video clips corresponding to the four types of SDB were used as experimental stimuli.FindingsThe findings indicate that participants enjoyed viewing spectators running onto the field of play significantly more than the other forms of SDB (i.e. fighting, verbal assaults and throwing missiles). The results also show no significant difference between how much spectators enjoyed the actions of fighting, verbal assault and throwing missiles.Originality/valueThe novelty of this study include the usage of a multidimensional approach to the concept of SDB and testing for a positive outcome pertaining to SDB that has largely, if not fully, been examined using negative inputs and outputs.
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来源期刊
International Journal of Sports Marketing & Sponsorship
International Journal of Sports Marketing & Sponsorship HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.70
自引率
13.60%
发文量
26
期刊介绍: The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).
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