{"title":"新冠肺炎大流行期间改变Mudik的意图：一个突出的提示和简单的提醒","authors":"D. Prasetyo, Lury Sofyan","doi":"10.1177/0971333621990459","DOIUrl":null,"url":null,"abstract":"Mudik is a unique exodus in Indonesia where people travel to hometown during Eid festive season. It posed a challenge for the government to cope with the COVID-19 pandemic. Several reports have identified that people still stick with their plan to Mudik amidst the latest Mudik ban. Thus, a scientific nudge campaign is pivotal to influence Mudik behaviour. The present study designed and tested five visual campaigns to identify key elements which can reduce Mudik intention. A pre-post field experiment used six between-subject groups designed on Qualtrics collected 767 responses measuring intention to Mudik. We asked participants respective Mudik ban institution in anticipating the latest nation-wide Mudik ban. Mother visual and a lethal virus for elderly reminder are of which sufficient reducing Mudik intention. The treatment effect holds in certain people conditions. The study yielded an initially worked nudge campaign to support government Mudik ban policy.","PeriodicalId":54177,"journal":{"name":"Psychology and Developing Societies","volume":"33 1","pages":"121 - 145"},"PeriodicalIF":0.9000,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0971333621990459","citationCount":"2","resultStr":"{\"title\":\"Altering Intention to Mudik during COVID-19 Pandemic: A Salient Cue and Simple Reminder Nudge\",\"authors\":\"D. Prasetyo, Lury Sofyan\",\"doi\":\"10.1177/0971333621990459\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Mudik is a unique exodus in Indonesia where people travel to hometown during Eid festive season. It posed a challenge for the government to cope with the COVID-19 pandemic. Several reports have identified that people still stick with their plan to Mudik amidst the latest Mudik ban. Thus, a scientific nudge campaign is pivotal to influence Mudik behaviour. The present study designed and tested five visual campaigns to identify key elements which can reduce Mudik intention. A pre-post field experiment used six between-subject groups designed on Qualtrics collected 767 responses measuring intention to Mudik. We asked participants respective Mudik ban institution in anticipating the latest nation-wide Mudik ban. Mother visual and a lethal virus for elderly reminder are of which sufficient reducing Mudik intention. The treatment effect holds in certain people conditions. The study yielded an initially worked nudge campaign to support government Mudik ban policy.\",\"PeriodicalId\":54177,\"journal\":{\"name\":\"Psychology and Developing Societies\",\"volume\":\"33 1\",\"pages\":\"121 - 145\"},\"PeriodicalIF\":0.9000,\"publicationDate\":\"2021-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1177/0971333621990459\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Psychology and Developing Societies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/0971333621990459\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"PSYCHOLOGY, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychology and Developing Societies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/0971333621990459","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"PSYCHOLOGY, MULTIDISCIPLINARY","Score":null,"Total":0}
Altering Intention to Mudik during COVID-19 Pandemic: A Salient Cue and Simple Reminder Nudge
Mudik is a unique exodus in Indonesia where people travel to hometown during Eid festive season. It posed a challenge for the government to cope with the COVID-19 pandemic. Several reports have identified that people still stick with their plan to Mudik amidst the latest Mudik ban. Thus, a scientific nudge campaign is pivotal to influence Mudik behaviour. The present study designed and tested five visual campaigns to identify key elements which can reduce Mudik intention. A pre-post field experiment used six between-subject groups designed on Qualtrics collected 767 responses measuring intention to Mudik. We asked participants respective Mudik ban institution in anticipating the latest nation-wide Mudik ban. Mother visual and a lethal virus for elderly reminder are of which sufficient reducing Mudik intention. The treatment effect holds in certain people conditions. The study yielded an initially worked nudge campaign to support government Mudik ban policy.
期刊介绍：
Get a better perspective on the role of psychology in the developing world in Psychology and Developing Societies. This unique journal features a common platform for debate by psychologists from various parts of the world; articles based on alternate paradigms, indigenous concepts, and relevant methods for social policies in developing societies; and the unique socio-cultural and historical experiences of developing countries compared to Euro-American societies.
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