Measuring consumers’ demand for nutrition attributes: an application to ready-to-heat meals

This study analyzes consumers’ preferences for nutrition and convenience attributes in ready-to-heat meals, using grocery scanner data applied to a Berry, Levinsohn, and Pakes model. Households’ preferences for convenience meals stem on saving time. Also, households prefer convenience meals with higher contents of sugar, fat, sodium, cholesterol, and fiber, and lower in calorie content. Results prove that consumption of convenience foods implies a high intake of ingredients with negative consequences on dietary quality and health. Findings showcase the importance of the advancement and adoption of alternative food processing technologies that would circumvent the production of convenient foods high in non-healthy ingredients.