尼日利亚埃努古州将社交媒体融入农业推广服务的挑战和培训需求

IF 0.5 Q4 AGRONOMY Journal of Agricultural Extension Pub Date : 2023-04-06 DOI:10.4314/jae.v27i2.9
Julina Chinasa Iwuchukwu, Okechukwu George Eke, Precious Obinna Arigbo, E. O. Chukwudum, N. J. Igwe
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引用次数: 1

摘要

这项研究考察了尼日利亚埃努古州将社交媒体融入推广的挑战和培训需求。97名农业推广工作者按比例从埃努古州的六个农业区中选出。数据是通过问卷生成的,结果以百分比和平均分数表示。使用社交媒体的主要挑战是一些目标受众无法访问社交媒体(x̄=1.55),以及设备(电话和媒体)的复杂性。推广人员的一些培训需求领域是如何使用Youtube投放广告(89.5%)、如何在Instagram上转换图像(89%)、,如何在推特上发布链接(83.6%)以及如何更新WhatsApp应用程序(79.4%)。政府和推广组织应提供互联网和互联网设备,作为推广工作工具的一部分,社交媒体的使用应纳入埃努古州推广组织对推广代理的持续专业发展(CPD)的一部分。
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Challenges and Training Needs for Integrating Social Media into Agricultural Extension Services in Enugu State, Nigeria
This research examined the challenges, and training needs for the integration of social media into extension in Enugu State, Nigeria. Ninety-seven  agricultural extension workers were proportionately selected from six agricultural zones in Enugu State. Data were generated through a questionnaire  and results were presented with percentages and mean scores. The major challenge to the use of social media was the lack of access to social media by  some target audiences ( x̄ =1.55) and the complexity of the devices (phone and media). Some areas of training needs of the extension workers were how  to place advertisements using Youtube (89.5%), how to transform images on Instagram (89%), how to post a link on Twitter (83.6%) and how to update  WhatsApp application (79.4%). The government and extension organization should provide internet and internet-enabled devices as part of tools for  extension work and the use of social media should be incorporated as part of continuous professional development (CPD) for extension agents by   extension organizations in Enugu State.
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来源期刊
CiteScore
1.10
自引率
25.00%
发文量
62
期刊介绍: The Journal of Agricultural Extension (JAE) is devoted to the advancement of knowledge of agricultural extension services and practice through the publication of original and empirically based research, focusing on; extension administration and supervision, programme planning, monitoring and evaluation, diffusion and adoption of innovations; extension communication models and strategies; extension research and methodological issues; nutrition extension; extension youth programme; women-in-agriculture; extension, Climate Change and the environment, ICT, innovation systems. JAE will normally not publish articles based on research covering very small geographic area that cannot feed into policy except they present critical insights into emerging agricultural innovations.
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