食品生产商在其名称和商标中反映地区的意愿:葵花籽油地区品牌的视角

Q3 Agricultural and Biological Sciences Helia Pub Date : 2021-04-14 DOI:10.1515/helia-2020-0026
D. Ruban, V. Ermolaev
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引用次数: 0

摘要

热门食品可以运用区域品牌化。分析了俄罗斯56家葵花籽油生产商的名称和商标,以找出地区的迹象。葵花籽油是俄罗斯国内需求量很大的食用油。对区域亲和性进行分类和评分。研究发现,约有一半的生产商在其名称和/或商标中标明了产地。通常,电影会直接考虑到地区,尽管有些制片人会以不明确或讽喻的方式提到它们。许多有关地区的生产商集中在阿尔泰,罗斯托夫和克拉斯诺达尔地区。这些发现表明,地区行政部门和专业协会迫切需要支持与地区有关的命名。
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Readiness of food producers to reflect regions in their names and trademarks: a perspective for regional branding with sunflower oil
Abstract Popular food products can be used in regional branding. Names and trademarks of 56 Russian producers of sunflower oil, which is nationally high-demanded culinary oil, are analyzed to find indications of regions. The regional affinity is classified and scored. It is found that about a half of the considered producers indicate region of location in their names and/or trademarks. Often, regions are considered directly, although some producers mention them in unclear or allegoric ways. Many region-concerned producers concentrate in the Altai, Rostov, and Krasnodar regions. These findings indicates on the urgency of support of the region-related naming by regional administrations and professional associations.
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来源期刊
Helia
Helia Agricultural and Biological Sciences-Agronomy and Crop Science
CiteScore
1.00
自引率
0.00%
发文量
9
期刊最新文献
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