Illustration Images in Muslimah Visual Communication Da’wah Movement on Instagram

The rise of various  da’wah  content on Instagram explains the emergence of  Muslimah  movement to deliver Islamic messages through social media. Through Instagram,  the Muslimah  community becomes an agent for transforming Islamic knowledge in carrying out  da’wah . This study aims to explain how the illustration artworks produced by the  Muslimah  community become visual communication media and provide their nuances in  da’wah  through Instagram. With a virtual ethnographic approach, this research is a qualitative study involving 15 illustrators who are members of the Hijabographic virtual community. This study reveals that the embodiment of the illustration artworks shows distinctive style and shape, which makes the Hijabographic community have its own positioning as a virtual community that produces illustration artworks for  da’wah  content. As visual communication media, the illustration artworks created by Hijabographic community members contain iconic meanings that emphasize aesthetic principles. The creativity of Hijabographic community members in producing illustration artworks is not an individual phenomenon but a structured cultural system that is adaptive to the demands of technological development. Hijabographic community illustration artworks present a new way of performing  da’wah  through virtual space.