采访者观察混合模式下的Paradata和创新数据收集

IF 2.4 4区 管理学 Q3 BUSINESS International Journal of Market Research Pub Date : 2023-06-20 DOI:10.1177/14707853231184742
Tanja Kunz, Jessica Daikeler, Daniela Ackermann-Piek
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引用次数: 0

摘要

在本研究报告中,我们探讨了在混合模式和创新的数据收集方法中使用采访者观察到的para(通常是在面对面访谈中收集的)的潜力,这些数据收集方法涉及采访者在某些阶段(例如,在初次接触或访谈期间)。为此,我们首先使用证据映射的方法,对面对面访谈中最常见的访谈者观察到的范式的类型和目的进行了系统的概述——接触表格数据、访谈者观察和访谈者评估。基于选定的研究,我们说明了我们确定的访谈者观察到的悖论的主要目的,包括实地工作管理、倾向建模、无反应偏差分析、实质性分析和调查数据质量评估。在此基础上,我们讨论了在混合模式和创新的数据收集方法中使用访谈者观察到的para - ata的可能性。最后,我们对访谈者观察到的新类型的para - ata以及结合不同调查模式的para - ata的潜力进行了思考。
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Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection
In this research note, we address the potentials of using interviewer-observed paradata, typically collected during face-to-face-only interviews, in mixed-mode and innovative data collection methods that involve an interviewer at some stage (e.g., during the initial contact or during the interview). To this end, we first provide a systematic overview of the types and purposes of the interviewer-observed paradata most commonly collected in face-to-face interviews—contact form data, interviewer observations, and interviewer evaluations—using the methodology of evidence mapping. Based on selected studies, we illustrate the main purposes of interviewer-observed paradata we identified—including fieldwork management, propensity modeling, nonresponse bias analysis, substantive analysis, and survey data quality assessment. Based on this, we discuss the possible use of interviewer-observed paradata in mixed-mode and innovative data collection methods. We conclude with thoughts on new types of interviewer-observed paradata and the potential of combining paradata from different survey modes.
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来源期刊
CiteScore
6.00
自引率
6.70%
发文量
38
期刊介绍: The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession
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