在共享经济中提供资产:儿童社会经济地位低下是一个障碍

IF 5.9 2区 管理学 Q1 BUSINESS International Journal of Research in Marketing Pub Date : 2023-09-01 DOI:10.1016/j.ijresmar.2023.06.007
Yuechen Wu , Ruijuan Wang , Huizhen Jin , Meng Zhu
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引用次数: 0

摘要

在过去的几十年里,现代市场为消费者提供了大量基于共享和访问的消费模式。现有文献在需求端对通过共享经济消费产品的动机进行了系统的研究,但在供应端影响消费者资产提供决策的因素仍然研究不足。目前的论文探讨了一个人成长的社会经济环境是否会对分享未使用资产的意愿产生长期影响。对一个国家层面的实地数据集和六项预先登记的研究(组合N=45289)的分析结果表明,儿童社会经济地位较低会阻碍消费者的资产提供行为,这种影响超出了当前社会经济地位和资产可用性等其他因素的影响。我们发现,对资产的更大领土感是推动儿童社会经济背景较低的消费者资产提供行为减少的核心机制,我们表明,资产提供者与潜在借款人的亲密关系减弱了儿童社会经济地位较低的负面影响。
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Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier

In the past few decades, the modern marketplace has offered consumers a proliferation of models for consumption based on sharing and access. Extant literature provides systematic examinations of motives for consuming products through the sharing economy on the demand side, but factors that affect consumers' asset-providing decisions on the supply side remain understudied. The current paper explores whether the socioeconomic environment one grew up in might produce a long-lasting impact on willingness to sharing one’s unused assets. Results from the analysis of a national-level field dataset and six preregistered studies (combined N = 45,289) reveal that lower childhood socioeconomic status can hinder consumers’ asset-providing behavior, an effect that holds beyond the influence of other factors such as current SES and asset availability. We identify greater territorial feelings towards one’s assets as a central mechanism driving the decreased asset-providing behavior of consumers with a lower childhood socioeconomic background, and we show that asset providers’ closeness to potential borrowers attenuates the negative impact of lower childhood SES.

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来源期刊
CiteScore
11.80
自引率
4.30%
发文量
77
审稿时长
66 days
期刊介绍: The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.
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