企业领导的五步体验设计创意课

Q4 Business, Management and Accounting Strategy and Leadership Pub Date : 2021-08-09 DOI:10.1108/sl-07-2021-0068

Kevin M. Dulle

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引用次数: 0

摘要

作者提供了一个五步“ERY方法”，围绕业务基本功能的核心理念展开思考，并理想地将其转化为一种全新的、独一无二的体验。设计/方法论/方法说明了体验设计师如何使用创造性的想法作为有效的方法来帮助理解如何提升一个提供交易到令人难忘的客户体验。企业面临的挑战是，如何通过创造引人入胜的体验，使他们提供的服务和商品与众不同，从而避免商品化。创意/价值体验设计已经成为管理人员的一项关键技能，因为竞争优势和经济价值的体验创造已经成为许多市场上公司成功的关键因素。这种体验设计的构思方法是独一无二的。

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A five-step experience design ideation lesson for corporate leaders

Purpose The author offers a five-step “ERY method’ that expands the thinking around the core idea of a business” basic function and ideally translates it into an experience that is new and unique in the world. Design/methodology/approach Illustrates how experience designers use creative ideation as an effective method to help understand how to elevate an offering transaction to memorable customer experience. Findings The challenge for business is to avoid commoditization by producing engaging experiences that differentiate their offerings of services and goods. Originality/value Experience design has become a key skill for executives now that the competitive advantage and the economic value experiences create has become a critical success factor for corporations in many markets. This approach to ideation of experience design is unique.

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Strategy and Leadership Business, Management and Accounting-Strategy and Management

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1.20

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0.00%

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