{"title":"吸引参与众包社会创新的配置方法:以openvideo为例","authors":"Rong Wang, Bingwei Chen","doi":"10.1177/08933189221108360","DOIUrl":null,"url":null,"abstract":"Crowdsourcing social innovation refers to utilization of crowdsourcing to solve social issues. It faces two organizational communication challenges to attract contributions: the public’s short attention span and concerns about a project’s feasibility. Guided by configurational thinking, we combine agenda setting theory and signaling theory to explore how combinations of four factors—media coverage, project duration, number of partners, and cross-sectoral partnership—can complement or substitute for one another to explain high and low crowd contributions solicited. With 53 cases from Openideo.com, we employ a fuzzy-set qualitative comparative analysis to identify two pathways to high contributions and two pathways resulting in low contributions. Implications on how organizations may design their crowdsourcing projects to attract more contributions are provided.","PeriodicalId":47743,"journal":{"name":"Management Communication Quarterly","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2022-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Configurational Approach to Attracting Participation in Crowdsourcing Social Innovation: The Case of Openideo\",\"authors\":\"Rong Wang, Bingwei Chen\",\"doi\":\"10.1177/08933189221108360\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Crowdsourcing social innovation refers to utilization of crowdsourcing to solve social issues. It faces two organizational communication challenges to attract contributions: the public’s short attention span and concerns about a project’s feasibility. Guided by configurational thinking, we combine agenda setting theory and signaling theory to explore how combinations of four factors—media coverage, project duration, number of partners, and cross-sectoral partnership—can complement or substitute for one another to explain high and low crowd contributions solicited. With 53 cases from Openideo.com, we employ a fuzzy-set qualitative comparative analysis to identify two pathways to high contributions and two pathways resulting in low contributions. Implications on how organizations may design their crowdsourcing projects to attract more contributions are provided.\",\"PeriodicalId\":47743,\"journal\":{\"name\":\"Management Communication Quarterly\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2022-06-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Management Communication Quarterly\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/08933189221108360\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management Communication Quarterly","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/08933189221108360","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
A Configurational Approach to Attracting Participation in Crowdsourcing Social Innovation: The Case of Openideo
Crowdsourcing social innovation refers to utilization of crowdsourcing to solve social issues. It faces two organizational communication challenges to attract contributions: the public’s short attention span and concerns about a project’s feasibility. Guided by configurational thinking, we combine agenda setting theory and signaling theory to explore how combinations of four factors—media coverage, project duration, number of partners, and cross-sectoral partnership—can complement or substitute for one another to explain high and low crowd contributions solicited. With 53 cases from Openideo.com, we employ a fuzzy-set qualitative comparative analysis to identify two pathways to high contributions and two pathways resulting in low contributions. Implications on how organizations may design their crowdsourcing projects to attract more contributions are provided.
期刊介绍：
Management Communication Quarterly presents conceptually rigorous, empirically-driven, and practice-relevant research from across the organizational and management communication fields and has strong appeal across all disciplines concerned with organizational studies and the management sciences. Authors are encouraged to submit original theoretical and empirical manuscripts from a wide variety of methodological perspectives covering such areas as management, communication, organizational studies, organizational behavior and HRM, organizational theory and strategy, critical management studies, leadership, information systems, knowledge and innovation, globalization and international management, corporate communication, and cultural and intercultural studies.
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