State-Run Martial Arts Institutions: The Rhetorical (Re)Inventions of Taekwondo

Abstract Martial arts organizations can become Foucaultian institutions that discipline and punish practitioner bodies to enact ideologies of violence. In this article, I describe how these institutions function by examining the rhetorical history of one specific martial art, Taekwondo. My analysis extends Hawhee’s examination of Ancient Greek athletics to include modern martial bodies and the associated non-Western rhetorical traditions underpinning these practices. Martial arts institutions operate in the following ways: (1) Invent traditions for rhetorical purposes, intended audiences, and desired effects; (2) produce discursive systems of control (like training manuals) to communicate institutional standards, expectations, and authorized methods of practice; (3) ascribe rhetorical/symbolic significance to body types and martial techniques; (4) and persuade global audiences through mass media and embodied performance.